Stylist Alexander Rogov explains why he moved away from provocative visuals and returned to classic styling, sharing his perspective with a prominent fashion magazine. He outlines a thoughtful approach to image preparation that prioritizes self-editing and a practical dress code for the camera.
Rogov emphasizes the absence of censorship on the channel his work appears on, yet he chooses to exercise personal restraint. He notes that his wardrobe choices are driven by intent rather than shock value. Even with three pairs of leather leggings, a crop top, and sheer Rick Owens heels in his closet, he declines to wear them in on-air appearances. He practices self-censorship deliberately, aiming for images that feel purposeful and appropriate for a broad audience. Before the pandemic, his look on the program Rogov in the City leaned toward bold, eye-catching ensembles that contributed to the show’s visual identity. He recalls dressing “as playfully” as possible—orange sweaters paired with a blue jacket—creating a deliberately unconventional appearance. Today, he describes a shift away from provocative outfits, choosing instead looks that resonate with a wider audience and align with a more mature aesthetic, as discussed in the feature with the magazine dog. [Source: Dog magazine, interview quote]
The stylist highlights comfort and ease as essential criteria for visuals intended for broadcast. He explains that style can be expressive without sacrificing practicality. He asks whether a pair of knee-high Loewe boots, repeatedly tested for comfort, would hold up under studio lighting and frequent camera moves. The answer, for him, is no to anything that becomes a distraction or requires constant adjustment between takes. He notes that such decisions help maintain a calm, confident presence on screen rather than drawing attention to wardrobe difficulties. His current approach favors simple, elegant pieces that photograph well and stay sharp under the gaze of the camera, even after hours of filming. He cites a preference for classic silhouettes and well-fitting garments that translate cleanly on screen. A polished suit paired with a basic T-shirt and clean sneakers is described as a reliable, timeless combination that supports the overall persona he aims to project on television. In this framework, material, cut, and color take precedence, while trend-driven accents are kept minimal to preserve cohesion with the show’s morning format.
Rogov also notes that the show’s morning schedule influences wardrobe decisions. The need for rapid, effortless preparation means garments should look refined without requiring extensive styling or frequent adjustments. He mentions Martin Margiela tabi trousers and rhinestone-heavy pants as examples of outfits that would be impractical for the program’s early hours. Instead, he leans toward pieces that offer comfort, ease of movement, and a polished appearance that suits a daytime audience. The result is a balanced wardrobe strategy: elegance without extravagance, and practicality without sacrificing personality. He reiterates that the goal is to present a fashion-forward yet approachable image that fits the show’s tempo and audience expectations.
In closing, Rogov reflects on how his on-screen persona has evolved with age. He believes that visual choices should serve the message, the mood of the segment, and the needs of viewers who tune in for a relaxed, engaging morning program. This philosophy guides his current standard: understated sophistication, functional outfits, and a confident, comfortable presence that remains true to his professional identity. The narrative illustrates how a stylist can evolve from deliberately provocative fashion to a more restrained, credible aesthetic that still communicates expertise and individuality.
Previously, Rogov created contrast by pairing a trench coat with bare skin, a bold visual move that highlighted his willingness to push boundaries. The current approach marks a shift toward steady, thoughtful presentation that prioritizes accessibility and clarity for a broad audience while retaining the core credibility of his styling philosophy. [Source: Dog magazine, interview excerpt]