“Clean make-up” and “eclectic grandpa” style are among the prominent trends of 2024. Analysts from Zen and Lamoda platforms told socialbites.ca about this.
One of the most popular shades in make-up was peach. Experts noted that buyers began to buy blush of this color three times more often.
Blue ranked second among the most popular colors. In March, Zen stylists and beauty bloggers mentioned it twice as often. Cosmetic products in heavenly colors were also in demand at Lamoda, and sales increased by 51% compared to last year.
“Clean make-up”, which highlights natural beauty, was also included in the trend list. Experts said that the demand for foundation and blush in light tones increased by 45 percent compared to 2023. Analysts also noted a trend in lip care.
Also, experts said that the “mob wife” style is now at the peak of popularity. The main attributes of this aesthetic are a fur coat, large gold jewelry, stilettos and sunglasses. Zen writers are creating collections in this style and analyzing images almost four times more actively than a year ago.
Another trend is the “eclectic grandfather” style. It consists of a combination of vintage, comfortable pieces and colorful accent accessories. Lamoda experts noted that the demand for denim and knitted vests, flannel shirts and loose-fitting trousers increased by 42 percent.
In third place is the coquette core or “coquette style” with its romantic images and main feature in the form of a corset. The list of trends also included the “office siren” style with classic suits and resale.
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