Singer Rihanna became the face of the new advertising campaign of her underwear brand Savage X Fenty. He shared the photos on Instagram (the owner, Meta, is known as an extremist and is banned in Russia).
She posed in front of the camera in a pink lingerie set: bra, thong, garter belt and stockings. She also had her hair done with bright pink lipstick and Hollywood waves.
Rihanna in June left 5 years later, he resigned as CEO of his own underwear brand, Savage X Fenty. Rihanna has held this position since the brand was founded in 2018. He has now been replaced by Hillary Super, former CEO of retailer Anthropologie Group. The singer, in turn, became chairman of the board and also went on to become the CEO of cosmetics brand Fenty Beauty. The changes took effect on June 26, 2023.
“It’s been amazing to see our vision for Savage X Fenty have had such an incredible impact on the industry over the past five years. This is just the beginning for us and we will continue to expand to always be in touch with the consumer. I am pleased to welcome Hillary Super as our new CEO. As a strong leader, he will take the business to an even higher level,” said Rihanna.
Previously Rihanna appeared in public places with children and husband in fur coats.