CEO of Mediaset Spain, Alessandro Salemassured of the purpose of the bet Mediaset Spain for informative with signatures like this Carlos Franganillo This is not to “influence Spanish political life” but rather to seek “a new way of telling the news”.
This was stated by Salem this Wednesday at an informative breakfast of the Nueva Economía Fórum at the Real Casino in Madrid, where he presented the social strategy and objectives of the group.12 months, 12 reasons‘this is for 2024: Protection of childhood and respect and care for the elderlyThe health and vulnerability of people at risk of social exclusion.
independent information
“In Spanish political life, this is not a question of influence, that is not the goal, the goal is Appreciating the important medium of television Open is news programs that aim to appeal to all kinds of audiences, and another goal is to try, to innovate, to try to make it one. language that can bring us closer Salem emphasized that this has always been more about the public and that this is a new way of telling the news. News programs will seek to present “independent” information and “will not side with one political force or another.”
The CEO of Mediaset España also defended the importance of free television compared to platforms. “We need to defend of your identity television out in the open “There are things where it is very difficult to have platforms because the business model is completely different,” he assured.
He also believes it is “not true” that free-to-air television is only watched by people over the age of 60 and that young people only watch the platforms. “They will continue to consume television if there is interesting content” he added, emphasizing that we must continue to provide free information and entertainment content to the entire public.
first goals
Regarding his first year at the helm of Mediaset España, Salem assured that it has been “intense” and that they are committed to achieving three key goals: “Reinforce positioning Four and give it a very strong identity, Improve Telecinco’s offer and we will carry out a merger and integration process to advance the pan-European project with Media for Europe.”
Salem listed “ability to do” among the next challenges for 2024. Refreshing Telecinco Newstalk to all types of audiences, invest more in the digital part“, we aim to improve the development of directors, entertainment capacity and “content production” for the group and also for third parties.
Regarding the FY 2023 numbers, the CEO announced that he did not have the “exact number” yet, but that “it will happen.”Very close to 2022“Although, as he said, 2023 will be a “more difficult” year in the advertising market, with “a little less response” than the previous year.
interest in radio
Salem admitted that the audiovisual group is interested in radio, but that it is currently a path “for circumstantial rather than structural reasons.”very complicated“. “The question is to see a little bit of what the current market opportunity is for radio in this country. Opportunity is Being and Hurrying“But for current reasons, this is a very complicated path,” he said.
As for advertising, denied the existence of an “advertising duopoly”He underlined that between Atresmedia and Mediaset, they started the year “pretty well” in this sense.
Regarding his relationship with Atresmedia CEO Javier Bardaji, who was present at the event, Salem assured that they will maintain a relationship “absolutely sincere”, those who are “in high esteem” and continue to “compete” but “without tension, fighting, or resentment.”
On who will take over as president of Mediaset España after the election Borja Prado’s resignationSalem claimed that They will announce it in the next two weeks.