Nearly half of the people surveyed did not wear jewelry during childhood, and now only 17% prohibit their children from wearing it. This finding comes from a study conducted by the analytical center of the SOKOLOV brand in collaboration with the Ozone market and shared with socialbites.ca.
The research shows that a majority of Russians remember the moment their ears were pierced. It also reveals that 23% of the women surveyed began wearing jewelry such as earrings, rings, and necklaces regularly in preschool years.
The data indicate that the desire to wear jewelry comes from both parents and the children themselves. More than a quarter of respondents started wearing jewelry of their own accord between ages seven and twelve, while 31% followed their parents’ guidance from an earlier age. Among the younger group, ages three to seven, the trend is evident as well, according to the experts.
Parents said they allow their children to wear jewelry in school, though decisions often hinge on the price of the pieces. The study found a clear willingness to set limits on expenditures based on perceived value and affordability.
Preferences in the jewelry market show that playfully shaped designs attract attention. In particular, cat-shaped silver earrings for children and gilded silver earrings with a semi-flower motif stood out as the most popular choices among young wearers and their families.
In related observations, style guidance from industry professionals continues to influence parental decisions about what jewelry to buy for kids. Fashion insights and seasonal recommendations are commonly cited as factors when considering authentic or decorative pieces for young wearers.
The study also highlights how families approach jewelry as a personal expression and a cherished accessory rather than a mere adornment. Children often view these items as credit to their individuality, while parents weigh safety, value, and practicality when shopping. The balance between cost and quality remains a central consideration for households making choices about children’s jewelry.
Across the board, the results suggest that jewelry for children is increasingly seen as an opportunity for early self-expression and family tradition. As awareness grows about safe materials and proper sizing, more families are likely to explore a wider range of designs that are both appealing to kids and appropriate for their daily environments, including school settings and social events.
Experts emphasize that open conversations about jewelry can help children understand personal style choices while reinforcing safety and responsible ownership. This approach supports a healthy relationship with accessories that can endure as kids grow older and their preferences evolve.
Overall, the findings shed light on evolving attitudes toward children’s jewelry in recent years. They reflect a blend of parental guidance, child initiative, and market responses that together shape how young wearers engage with colorful, meaningful pieces from early childhood onward.