During the autumn sales period, stores may resort to marketing tricks and offer “fake” discounts. Olga Matveeva, financial advisor of the X5 Package service, told socialbites.ca.
According to the expert, you can distinguish a real discount from a fake one by resorting to various techniques.
Matveeva explained that it makes sense to follow prices in stores before the sale.
“Some sellers deliberately inflate the prices of goods before the sale in order to hide the real price of the product and create the illusion of a big discount. It is easy to understand whether a store is deceiving you; prepare in advance and study the prices of the products you are interested in,” the expert advised.
He added that during a sale, you may find that your dream bike is 60% more expensive than on normal days, even if it is discounted.
According to Matveeva, sellers often sell goods at a discount, having previously increased their prices by two or three times.
“This is often done with inexpensive products, where the increase in price is hardly noticeable: cosmetics, household items, dishes. “In addition, companies often sell undersold or outdated items to clear stocks and make room for new collections,” he said.
The expert explained that you can understand the real price of a product by searching in other stores.
A financial advisor has warned that during sale periods, marketers resort to advertising gimmicks that make shoppers feel like they’re missing out on something big.
“Everywhere you hear: “just today”, “do it on the last day”, “hurry up”. The expert said that many people begin to worry about possible loss of profits and make unnecessary purchases worth tens of thousands of rubles.
In this situation, he advised me to remain calm.
“You don’t need to buy a food processor just because it’s cheap. Even if the promotion ends, there will be many more or you will buy the product when you need it. Before buying something big at a sale, consult with loved ones and take a break for at least an hour, during which you will once again analyze the logic of your idea,” said Matveeva.
In conclusion, he advised not to trust unknown sellers, even if they offer the goods at a very competitive price.
“For serious purchases, it is better to focus on reliable companies and brands. This will help prevent deception, fraud, defects and discounted products. Online fraud during sales is also thriving: Never click on links that store “representatives” send you from unfamiliar numbers or accounts,” the expert warned.
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