The Vivienne Sabo brand was criticized for containing excessive sexuality in the advertisement of its new mascara. Comments from subscribers appeared in the brand’s comments on Instagram (its owner, Meta, is known as an extremist and is banned in Russia).
The description of the mascara says “no need to fake pleasure.” The brand lost more than 1,500 subscribers in one day. Subscribers accused the brand of over-sexualization and child abuse. They were also unhappy with the “adult toys”-like appearance of the packaging. Users stated that they would no longer use Vivienne Sabo products and called on those around them to boycott the company.
Vivienne Sabo will be the face of the brand in 2022 happened Lolita Milyavskaya. The singer shared useful tips in a series of videos advertising the Femme Fatale mascara. The name of the first video published was “About Grooms”. In it Lolita Milyavskaya answered the question: “What should you do if a man proposes to you?” In response, Milyavskaya shared the following reasoning: “If it were me, I would adopt, but you live longer.”
formerly stylist in the name Six main mistakes in women’s makeup.