Purchases of jewelry, watches and piercing jewelry increased in Russia from January to September 2023. Elena Rakutina, jewelry fashion expert at SOKOLOV holding, reported this to socialbites.ca.
“This year Russians have become more interested in amulets; In January-September, its sales increased fivefold on an annual basis. This interest is supported by the tendency to create a fast and at the same time elegant style. “Jewelry can become the original element of any image, combined with each other or used as an accent,” he said.
Rakutina emphasized that silver beads can be worn on silver bracelets, leather cords and even necklaces. Most often, Russians choose jewelry made of rhodium-plated silver or blackened. Among bracelets, rings, pendants and chains, jewelry made of rose gold and rhodium-plated silver is most in demand.
In addition to jewelry, demand for wristwatches and piercing accessories in Russia also increased by 1.6 times (38% increase).
“Watches were originally seen as a men’s accessory; It was not only an element of style but also an indicator of social status. Over time, this fashion also passed to women – elegant and elegant models became an indispensable part of business style. This year, we see a significant increase in the demand and purchase share for women’s watches. Rakutina noted that models made of steel and gold are most in demand among Russian women.
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