Most Russians update their wardrobe once a season, and 21% do so every month. The results of the research were received by socialbites.ca from experts of the Lamoda brand and analytical agency A2:Research*.
According to the data obtained, only half of women and one-third of men do not need a reason to update their wardrobe. Their desires depend on their motivation to buy something new.
“One in ten Russians updates their wardrobe with the emergence of new fashion trends. 13% say it is important to pay attention to their wardrobe before an important event. Experts say that the other 14% examine their closets at the beginning of each season.
They also added that buying new things brings real joy to men. Men prefer premium brands more often than women. But at the same time, men can spend up to 30 thousand rubles on updating their wardrobe, and women from 100 to 200 thousand rubles.
“Russians mostly buy jeans, T-shirts, vests, polos and sweatshirts in early autumn. “According to the survey, when buying new clothes, Russians primarily pay attention to the comfort and practicality of the product,” analysts conclude.
Russians before It has been recommended Do not cut your hair yourself.