Decreased consumption traditional television For many more, it is an intuition motivated by the ascension of the earth. streaming platforms However, the data from what is real hearings showing by Kantar Media drop Provide empirical evidence of this in various records in the last quarter compared to the same months last year and other months in its history don’t leave incremental viewership.
April, May And June He was disturbed by national and international media events such as municipal elections, first title Spanish Football Team Since Euro 2012, his death Tina Turner or twisting of the script by the author’s hand wagner group in the Ukrainian war. However, televised coverage of these and other events does not seem to have placated the public. fiasco of a broadcasting channel that is losing more ground day by day.
New consumption habits
The decrease in the average time spent watching traditional television per person per day coincides with a slight increase in the time devoted to television. other uses from the television Streaming and Internet-sourced videos (e.g. YouTube), content to the letter anyone video game are some of the alternatives contributing to this trend. While traditional television consumption has fallen by 100 percent, 9% one in april %2 May and other %2 In June, compared to the same months of the previous year, there were increases among the figures in the case of other uses. 14 And 28%.
Similarly, the average time spent on streaming platforms and other new apps on televisions, Internet as a great judge (close 75% Alternative uses to watching traditional channels pass through this route) were not only sufficient to keep the values in overall average television use constant, but also increased. to increase both in May (3 hours 47 minutes) and June (3 hours 40 minutes) %2 and one 3% respectively more than the same months of 2022.
Audience profile: female and over 64 years old
Regarding demographic profile, location of reports Castile la Mancha, Asturias And Andalusia as the communities with the highest television consumption 202, 195 And 193 daily minutes per person in the last month, Juneaverage only 178 minute. Likewise, according to the data compiled by EFE from the data published in June, the sociodemographic groups that watched the most television at that time were, women (193 minutes) and bigger 64 years old (328 minutes).
chain order
In both the last quarter and the 17 months before that, antenna 3 sewn as a chain number one In our country. The Atresmedia channel is comfortably in the lead in the ranking. dues per chain, one 13.3% On average in April, May and June. But the Spanish-language free channel, founded in 1989, has not escaped trends either. bassists in the aforementioned parameter, with decreases between 0.1% And 0.7% compared to the same months of the previous year.
Behind telecinko During low hours with quota drops up to 2.2% (June) and oneunlike the previous two, experiences increases and leads in unique viewers (35 million within the specified three months or more), complete the podium.
Unlike open channels, the results are on the viewer side. pay channelsincluding services such as Movistar And DAZN. Increased consumption of these themes through subscription 11.1percent in April 10.5% in May and 9.5% in June; representing the increase between 0.7% And one% compared to the second quarter of 2022.
Football, the current dominant
Finally, football continues to be the star product of the free television show. This most watched broadcast In addition to the three months reviewed golden minute One of them is a football match. It was a Copa del Rey classic in April (5.5 million viewers), the final of the same tournament between Real Madrid and Osasuna in May (5.3 million viewers) and the penalty shootout between Spain and Croatia in the Nations League in June (7.3 million viewers).
Records showing this, although most were purchased television rights in football competitions by channels and platforms paytelevision punctuality bets people they continue to be great for this sport reception among the audience.