Jewelery brand Bulgari, owned by the LVMH holding, has been criticized for listing Taiwan separately from mainland China on its official website. writes about it www.
Bulgari announced that it is collaborating with one of China’s biggest video games, Honor of Kings. A jewelery company has developed an in-game digital jewel skin for the character Mi Yue. However, users immediately noticed that Taiwan is listed separately from China on the company’s official website.
Bulgari apologized for the misstep and reiterated its commitment to the “One China” position.
“The Bulgarian, as always, shows the same respect for China’s sovereignty and territorial integrity. We deeply regret that technical errors have been made in the addresses of the stores and in the cartographic symbols on our official websites, due to the negligence of the management. After discovering these technical issues today [11 июля] Corrections were made immediately.
Bulgari posted an apology on Weibo, which was fast climbing to the top of the trend chart with more than 300 million clicks per day.
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