Kenzo will present its first fashion show in China on July 28 in Shanghai to showcase the Spring 2024 men’s and women’s collections. writes about it WWD.
Creative director Kenzo Nigo first presented the collection at Men’s Fashion Week in Paris on June 23 and chose the Debilly Pedestrian Bridge over the Seine River, which connects Tokyo Palace and the Eiffel Tower, as its fashion show venue. Nigo made the relationship between the late Japanese fashion designer Kenzo Takada and the French capital the main theme of his Kenzo fashion show.
The location of the event in Shanghai is still kept secret, as are the details of the party after the show.
China is considered an important market for Kenzo, where the brand has 40 stores. According to the brand’s representative, by holding a fashion show in Shanghai, the relationship between the fashion house and its customers in the region is further strengthened.
Kenzo noted that the rerun will add new ideas to key looks from the Paris show.
Previously reportedthat designer Peter Hawkings will showcase his first collection for the Tom Ford brand in Milan.