Kanye West applies for a new brand after leaving adidas

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Rapper and designer Kanye West has filed for a new trademark for Yeezy Sock Shoes. It has been reported hypebeast.

In early May, the US Patent and Trademark Office received an application to register the Yeezy Sock Shoes brand. The documents are owned by Mascotte Holdings Inc., founded on June 29, 2004 by Kanye West and his representative Andre Bodyford. filed by. All trademarks owned by West are registered with Mascotte Holdings Inc.

It is not known exactly how Kanye West’s new shoes will look, and the registration application for the Yeezy Sock Shoes brand states that only the brand will sell “leather-soled socks and socks”.

Last fall, Kanye West lost one of his most lucrative contracts when adidas announced it was ending its partnership with YE after the rapper’s anti-Semitic remarks.

“Adidas will not tolerate anti-Semitism or any other form of hate speech. “Recent comments and actions are unacceptable, hateful and dangerous, and go against our company’s values ​​of inclusivity, mutual respect and fairness.”

Previously reportedadidas will continue to sell Yeezy products.

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