The fashion show of the French brand Dior will be held on May 20 in Mexico City. The exact location of the event will be announced later. writes about it WWD.
Maria Grazia Chiuri, Dior’s creative director for women’s collections, will continue the tradition of collaborating with local designers to create an annual collection that can significantly increase the brand’s revenue through sales to tourists.
“Through this exciting dialogue, the creative director will highlight the art and some of the iconic figures of this country that have been dear to the heart of Dior since the house was founded in 1947,” the brand said in a statement.
It has been announced that Dior will organize a fashion show for the first time in Latin America. House made presentations in many countries in the region, including Mexico in 1954.
Chiuri paid homage to Mexican culture with the 2019 Cruise Collection on display at the Domaine de Chantilly Royal Stables in France. A team of Mexican riders performed at the event.
Dior held a cruise show in Seville last year and in Athens in 2021.
Formerly socialbites.ca WroteThe 16-year-old member of the Korean group NewJeans has been announced to be the new ambassador for Dior’s house.