French fashion house Balenciaga, together with the Kering holding, of which it is a member, has officially become a partner of the National Alliance for Children (NDA). This was reported on the brand’s social networks.
“The Balenciaga and Kering Foundation is announcing the start of a three-year program with the National Alliance for Children. Balenciaga’s support will enable the NDA to train approximately 2,000 child abuse professionals and provide tailored psychological support to approximately 55,000 children through a three-year program.
The statement said the cooperation will facilitate access to the alliance’s medical care for children survivors of violence, provide an opportunity to educate adults on how to protect children from pedophilia, and help raise public awareness of the issue.
Affiliate program launched after Balenciaga launched late last year accused In the prevalence of pedophilia due to an advertising campaign featuring children and teddy bears in BDSM harnesses.