It’s the year 2022 atresmedia. After years of trying, the contact group has succeeded take the lead media seta challenge overcame great performance antenna 3. The main channel, which has become a cornerstone in entertainment, succeeded in establishing a solid and stable program, pushing itself to the first place in the ranking it occupied. Telecinco for ten years in a row.
The San Sebastián de los Reyes-based group will close the year with: 27.2% screen share Faced with opponent’s defeat: Mediaset lost two points With 26.2%, it will have sunk a year into oblivion and equalize the worst result in history.
Antena 3 is closing the season for the first time in its history. Leader crown before 13.9% share, its best result since 2009. On the other side of the coin is Telecinco, which dropped to a minimum of 12.4%. Mediaset’s main chain, unable to overcome audience and content crisis Despite his many attempts, he lost 2.5 points in a year marked by Paolo Vasile’s departure as CEO after more than two decades.
Alessandro Salem, who will take up this post from January, is now Bring Telecinco back to its heyday. It is currently the most watched channel in the morning only episode and ‘El programa de Ana Rosa’ is becoming a kind of oasis amidst the general decline of other slots. Again, Antena 3 takes the lead after dinner, afternoon and prime timemainly thanks to the balance between fiction, current affairs and entertainment genres.
This Turkish series Continuing to be the house brand in Antena 3. But the big bomb of the year is ‘¡Boom!’ Although it did not greatly improve its data, it came with the signing of Sonsoles Ónega, which energized the channel’s afternoons and opened a window for direct news and news.
Alongside news programs, entertainment became the standard for Antena 3 in 2022. trident created by ‘Password‘, ‘Antena 3 News’ and ‘anthill‘, all far from showing any signs of wear. He also hit the right button in prime time, coveted with hits like “Your face looks like me”, “El desafío”, “Joaquín el novato” or “La voz”.
The attack on Atresmedia’s leadership has been a struggle for several years. diverse and competitive programming Without sticking to one genre, unlike what Mediaset does with heart and reality television. It looks like the time has come when the public is fed up with the entertainment Telecinco has to offer, a scenario that led to the defeat of Antena 3.
At the forefront of this success is a team led by Javier Bardají, who until last June was the director of Atresmedia and the current CEO of the communications group. The executive has been a key factor in the growth of the company, guiding a long road culminating in 2022, with the leadership of free television since 2010.
there is also special mention sixthOutperforms Cuatro (5.1%) with an average of 6.1% screen share It is the ninth year in a row, although it has slowed slightly compared to 2021. war in Ukraine.