The name of the movie of the moment ‘smile’, fear and success are growing and unstoppable. It premiered on Friday the 30th and has been number 1 at the Spanish box office since Tuesday the 4th. It went straight to No. 2 at the box office with an interesting collection without approaching the ‘blockbuster’ figures at its premiere. it happened most watched movie Movie festivalAn annual event that takes place between 3 and 6 October, allowing viewers to enjoy cinemas at a discounted price (3.50 euros). And the most important thing, his collection grew significantly and dramatically over the second weekend. And this is a real singularity at the Spanish box office.
‘Smile’ is not a local success, global phenomenon. It was #1 at the United States ‘box office’ on the weekend it premiered, raising more than $22 million (budget 17). And as of October 7, it had harvested more than $52 million worldwide. ‘Smile’ is a studio movie (from Paramount, not a standalone production) but it was not endorsed by anything or anyone.and. Nothing was known about it a few months ago, nor was it directed by a well-known director (this is his feature film debut). Parker Finn), also no known actors: protagonist baconDaughter of Kevin Bacon and Kyra Sedgwick, whom we saw in the TV series ‘Mare of Easttown’ (2021) and was highly anticipated. So what does its success depend on? While it’s impossible to pinpoint exactly why a movie grabs audiences’ attention, there are several possible reasons why.
High concept and viral marketing
The first reason for the success of ‘Smile’ is that it has an irresistible ‘height concept’. It is expressed around a powerful and disturbing idea: a hysterical smile carries a curse. The theme of laughter as something sinister is terrifying, and even more frightening when augmented by an extraordinary marketing campaign. And that will be the second reason for the success of ‘Smile’. Part of his promotion has been to strategically place static people with a terrifying smile on their face in the audience of real sporting events like baseball games. These images obviously went viral and sparked interest on the internet for the movie. This is linked to a third possible reason for the success of ‘Smile’: social networks (especially Twitter and TikTok) to turn certain movies into a ‘hype’ (a proposition around which exorbitant expectations are built). The creation of expectations around a movie is not just about fear, it is a genre prone to that contagious excitement/anticipation in networks: other recent horror phenomena along this line. they would be the Spanish ‘Cerdita’ (Comes October 14th) or ‘Barbarian’, whose premiere in Spain has yet to be determined. It is also undeniable that ‘Smile’, which is not yet pirated, played in favor of the box office.
But it would be unfair to think that most of the reasons for the success of ‘The Smile’ are external. This is not so. If the movie swept it, it’s for its own benefit. As with the highly anticipated offerings, it can be disappointing if you’re expecting an instant classic. But very efficient. This powerful concept, laughter as something disgusting, masterful management of tension and, above all, a few well-placed ‘jump scares’ (visual or audible fear) make it tick like clockwork. Public nervous and scared at ‘Smile’ screeningsand the irritating pleasure of enjoying being afraid encouraged something that was fading and was once the key to success: advice, word of mouth. As a movie about the contagion of a sinister smile, something even more meaningful and more entertaining.
Source: Informacion
