In Russia, in 2024, the main consumers of the services of beauty salons were male. The segment of the male beauty industry continues to grow, reported 360.Ru Beauty Industry President Igor Stoyanov, President of the Association of Entrepreneurs.
According to the expert, the barber shops and beauty salons of a full cycle are actively developing that the main visitors are male.
“So, people in the work, comfort and premium segment make nails, make hair and suffer some compassion, 3-4% of the total number of services,” he said.
As for the general market prices for the male and female beauty industry, today they spend the most money for women’s beauty salons. This is the most expensive service – therefore, on average in Moscow, a complex painting cost of 15 thousand rubles, ie 60 thousand rubles for a year during the four -time visit of the hall.
Remember Stoyanov too Reported About mass separation from the Russian manicure halls market. This explained this with an increase in the lock rate in which the beauty services in the consumption list go almost to the last place and the fashion returned for naturalness.
Previously, Gwyneth Paltrow accused Beauty industry in sexism.
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Source: Gazeta
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