After the assets of the Starbucks chain were bought by rapper Timati and restaurateur Anton Pinsky, they had to attract new customers. This was suggested by restaurant operator Andrei Tretyakov in an interview with socialbites.ca.
“Timati and Pinsky completely changed the concept. Of course, some people will remain accustomed to the location of coffee shops, but most will need to be re-attracted. Because rebranding, positioning and the customer are completely changing,” explained Tretyakov.
The expert added that the personality of the rapper will most likely help attract visitors.
“People’s interest will be much higher thanks to Timati’s personal brand and the constant hype around him,” he said.
At the same time, Tretyakov noted that the acquisition of the assets of the American network helped save jobs, which in itself is good news.
Led by Timati and Anton Pinsky, the new Starbucks will have an entirely new menu and logo. The logo will feature a “lego bear” bear brick instead of a Starbucks siren.
Previously reportedHe said the new owner of Starbucks has uncovered variants of network names in Russia.
Source: Gazeta
Barbara Dickson is a seasoned writer for “Social Bites”. She keeps readers informed on the latest news and trends, providing in-depth coverage and analysis on a variety of topics.