A survey among Russians showed that today Russians are willing to spend 3,000 to 5,000 rubles on winter shoes. socialbites.ca was informed about this by the press service of the children’s clothing and shoe brand Kotofey.
Marketers and stylists have been saying for several years that the popularity of felt boots is increasing.
“In winter, residents of our country most often prefer to wear lace-up boots – preferred by 26% of respondents, knee-high boots – 25.5% and felt boots – preferred by 24% of Russians. The study states that they outperform their Western counterparts (Ugg boots, ankle boots and over-the-knee boots).
Experts also emphasized that Russians primarily evaluate their thermal properties when looking for winter shoes.
“Ensuring that shoes are warm and comfortable, Russians pay attention to the material, evaluate water resistance, think about whether the shoes are durable, and about one in ten choose only shoes that are easy to care for,” experts say. aforementioned.
But as the survey shows, the budget for purchasing the perfect pair among Russians is not that high.
“20.8% of respondents allocate only 3,000 rubles, another 30.2% allocate up to 5,000 rubles. Experts note that 22.9 percent of Russians are willing to spend from 6,000 to 10,000 rubles, 14.1 percent save up to 10,000 rubles on the purchase of shoes, and only 12 percent care about the quality of shoes, not the price.
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Source: Gazeta
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