Russian media company Shkulev Media Holding has suspended the publication of the printed magazines Elle, Elle Decoration, Elle Girl and Maxim in Russia. The websites of the publications continue to work. This has been reported TASS with reference to the head of the media group, Viktor Shkulev.
“We suspended the publication of Elle, Elle Decoration, Elle Girl and Maxim magazines. “Today these magazines cannot be published because there is no brand on the market that has traditionally been the advertising partner of our media group,” he said.
He noted that the media company has not lost its right to work with Elle brands.
“We still have a legally sanctioned right to continue doing business in Russia – you can see that we have successfully developed three sites under the Elle brand. The daily audience of the sites reaches one million people,” said Viktor Shkulev.
According to the head of the media group, reissue of paper versions of Elle and Maxim magazines in Russia will be possible “when various international brands return to Russia.” This will create “conditions for the continued publication of journals”.
Marie Claire and Psychology magazines, which are in the portfolio of the media group, also have a more flexible publishing policy, as Viktor Shkulev stated, and continue to be published in Russia.
“We can adapt this editorial formula to the current market situation. Advertising may be sufficient for the only magazine with an international brand in this field.”
Formerly socialbites.ca reportedHe said that the former editor-in-chief of Vogue appreciated the prospects of glossy magazines in Russia.