Adidas sold $170.5 million worth of Yeezy brand products in one day 14:34

Adidas has released the first of its three-piece Yeezy product sale, which has been an incredible success. writes about it hypebeast.

According to the publication, 682,300 pairs of Yeezy sneakers were sold for a total of $170.5. Despite the termination of his contract with Adidas, Kanye West still receives 15% royalties from the Yeezy brand products sold. The rapper earned $25.5 million from the first release.

West’s anti-Semitic statements in the media last year led to the artist losing his contract with several brands, including sports giant Adidas.

Former Adidas CEO Bjorn Gulden reported to investors at the company’s annual meeting where it will begin selling Yeezy products and donate the proceeds to charities. The money will go to organizations representing people who are “offended” by Kanye West’s comments and behavior.

Source: Gazeta


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