TNT is preparing a fresh chapter for its audience with news about reviving the Russian musical reality show Star Factory in 2024. Alongside this project, the channel will introduce a morning program titled Morning on TNT, which is planned to air starting in February. These developments were shared by TNT’s director Tina Kandelaki during a presentation marking the channel’s 25th anniversary.
During the season unveiling, Kandelaki emphasized the channel’s long-standing commitment to music and to expanding its lineup beyond a single project. She stated that the team would not stop exploring new opportunities, and she confirmed that casting for a new Star Factory edition on TNT is actively underway as part of the channel’s ongoing efforts to discover and nurture fresh musical talent.
Star Factory is a Russian music reality program designed to support and promote young artists. The show originally aired on Channel 1 from October 13, 2002 to December 9, 2007, and later from March 12, 2011 to July 6, 2012. The reboot aims to bring the same energy and format to a contemporary audience, while reflecting changes in the music industry and television production values over the years.
Meanwhile, a separate conversation involved comments from comedian Alexey Shcherbakov regarding restrictions on stars appearing on TNT programs. In a recent podcast, he discussed perceived limits on performers connected with the network and described past guest appearances on popular talk formats as notable experiences. He recalled his own interactions with host shows and spoke warmly about the collaborative atmosphere and the memorable moments created on set.
In other industry dialogue, there were discussions about how media and entertainment policies can influence talent movement within Russian television. Observers noted the complex relationship between producers, celebrities, and viewers, highlighting how scheduling, guest appearances, and project selections can shape public perception. The conversation underscores the broader context of entertainment programming in Russia and the ongoing evolution of audience engagement across multiple channels.
These developments signal a dynamic period for TNT as it expands its music-centered offerings while exploring new formats for morning viewing. The channel’s focus on nurturing emerging artists, alongside established television personalities, points to a strategy aimed at strengthening brand resonance and expanding cross-genre appeal in both Russian and international markets. As the lineup unfolds, viewers can expect a blend of fresh talent discovery and familiar showmanship that aligns with contemporary trends in musical reality programming.