Taylor Swift sold the rights to her concert film Eras Tour to Disney+ for more than 75 million dollars, according to private industry disclosures from the United States. The deal marked Disney’s win in a heated bidding competition that reportedly also drew interest from streaming platforms like Netflix and Universal, as reported by influential media outlets in the United States and corroborated by major trade publications.
The feature film, which has already traveled through traditional cinema circuits globally, is on track to reach a wide audience as it moves toward Disney+ availability. The entertainment giant announced that the film would arrive on its platform on a scheduled date, signaling a strategic expansion of Swift’s live show into the streaming space for fans worldwide. The broadcast version of the tape is titled Taylor Swift | The Eras Tour (Taylor’s Version). It will include the track Cardigan from the Folklore album released in 2020, along with four additional acoustic songs that have not yet been disclosed publicly.
Executives indicated that audiences will appreciate the chance to relive the high-energy performances whenever they choose, a benefit highlighted by Disney’s leadership during an earnings call. The company emphasized the value of offering this experience to viewers at home, providing easy access as part of a broader streaming strategy. The film initially released on a global scale in October 2023, drawing large crowds to theaters and achieving a remarkable box office opening. In those early days, it generated strong revenue that underscored Swift’s global star power and the lasting appeal of her live productions.
Above the text ‘This Is It’
In the ensuing period, comparisons were drawn to historic concert films, with some noting that the Eras Tour film surpassed prior benchmarks set by a landmark project that grossed tens of millions of dollars in 2009. As the year progressed, the tour itself continued to break records, becoming one of the most lucrative live music ventures ever documented and reaching the milestone of surpassing the one‑billion-dollar mark. These achievements reflect the scale and influence of Swift’s live performances in global markets and their appeal across multiple media channels.
Swift’s achievements extended into award recognition as well. The artist earned the album of the year award for work associated with the Eras era, extending her string of successes into 2024. At the 66th Grammy Awards, she secured a historic fourth consecutive win in this category, highlighting her sustained impact on the music landscape and her ability to translate studio work into a powerful live presence.