Shena: A Conversation About Music, Identity, and Activism

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The artist once described themselves as a backstage boy in an interview. Have they always dreamed of stepping into the spotlight and pursuing a singing career?

In truth, after starting to write poetry during the second year at the institute, the goal to devote themselves fully to music grew clear. Early on they explored a wide range of creative interests, from zoology to acting, from Sinology to screenwriting. Time passed, and many of those dreams aligned with what is happening now: a life devoted to creativity and helping animal shelters.

Why was the name in the passport changed to Shena, and what is the story behind that choice?

Shena is a real given name, comparable to names like Yesenia or Emilia, though it is quite uncommon. It was chosen during school years and is treated as the artist’s true name rather than an alias. The belief is that a name should be taken seriously, and changes are simple. It is a playful thought that others question why a wife often changes her surname upon marriage, while a man does not change his own. The mood invites a chuckle.

Does the artist write their own songs from melody to lyrics?

Yes. The texts and melodies are authored by the artist, with arrangements developed alongside the team. Recently, beat making has begun for personal use at home, sometimes shared with a dog who listens in. The artist is quick to learn, and there is curiosity about someday expanding the arrangement work publicly.

There was a cover of a rock hit by Diana Arbenina titled Calamity. Yet most songs lean toward pop. Is the artist still searching for a signature style?

The music cannot be boxed into classic pop. There are format-oriented tracks that stand out. The repertoire also includes ethnic and rock influences. The artist creates what they love and refuses to confine themselves to a single genre.

As a young person, a particular song had a profound impact and the performer never expected to tackle it on stage. Gratitude is extended to Diana Sergeevna for the belief and trust placed in them.

Are folk motifs present in some songs, and does the artist feel a connection to the people?

Folk music has always resonated deeply. The moment a composer, Joseph Loduka, was discovered, the emotional response became lasting. Goosebumps and tears marked early encounters, and those feelings have persisted. The passion for ethnic songs intensified during studies when a rich tradition of folk vocal lessons provided a clear outlet.

What kind of music does the artist listen to?

The listening repertoire is diverse, spanning from 1990s pieces to contemporary, lesser-known artists. There are times when no music is heard at all; sometimes playing something unconsciously while writing helps shape new ideas. Some artists experiment with this, but the artist prefers to maintain a personal stance and to ensure demos include familiar tunes when possible.

What does the collaboration with the label First Musical bring, and is support from big brands still necessary in today’s social-media era?

The collaboration with First Musical is built on partnership and friendship. The label provides valuable management support that frees time for the artist to focus on creativity. The decision to work with a label depends on personal goals and early career opportunities. Five years ago the topic was easier to discuss, but contemporary social networks often show reduced visibility. Alternative platforms do not guarantee the same reach, making the landscape change as the new millennium approaches.

Drag queens appear in a video, and there was an intention to express attitudes toward LGBTQ+ communities. Should artists use their platform to communicate political or social positions?

Drag queen culture is seen as a spectacle like drag king performances. Art has a right to exist, and everyone should have the freedom to express opinions. The belief is that not only artists but people from any profession should engage in dialogue, while also taking care of public spaces and the environment by keeping parks clean and streets tidy after activities with pets.

People noticed posts about animal shelters on social networks and debates about domestic violence laws, along with public statements about abortion. Is this a long-standing trait or a recent development for the artist’s social activism?

A friend once joked that the artist would suit a superhero character named Justice Man. The sense of duty to raise social issues has been present since childhood, including concerns about cruelty to humans and animals. There is a belief that current laws to address these problems could be stronger.

On Telegram, the artist mentioned recycling habits. Are there other good habits worth sharing?

While not everything is fully recyclable, items are donated to foundations or individuals in need when possible. Non-wearable items are sent to recycling companies, and awareness about battery disposal, due to long degradation times and potential harm to the Earth, has led to responsible handling and donations to private facilities.

And finally, what is the meaning behind the collarbone tattoo?

All tattoos hold meaning for the artist, who has six and plans for more. The collarbone tattoo features a line from a song translated into French – Be yourself – and marks an early celebration of self-expression.

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