Marina Lizorkina, a former member of SEREBRO, spoke about the group’s first track from its newly formed lineup. In remarks reported by News.ru, Lizorkina said she has not heard the new song yet, but she believes producer Max Fadeev sees clear commercial potential in the revived project and that SEREBRO may once again find a path to broad popularity. She noted that the scale of impact might not be overwhelming, but there is room for a solid comeback that could expand the band’s audience and rekindle interest in their earlier catalog. Lizorkina’s perspective adds a sense of continuity to a story that alternates between nostalgia for the original trio and curiosity about the fresh creative direction. The conversation highlights how a familiar brand can rekindle attention while introducing new voices to a global audience.
She added that at present she is not pursuing a reunion of the group herself. However, she left room for possibility: if the new lineup achieves success, she would not close the door to hearing their updated repertoire and evaluating opportunities to collaborate in the future. For now, she said, it is beyond her present scope to rejoin the group, but the door to collaboration could reopen if the music resonates with listeners and the industry responds positively. The statement frames the relaunch as an independent project that could someday intersect with Lizorkina’s artistic trajectory, rather than a guaranteed reunion.
Earlier in the year, Fadeev announced the relaunch of SEREBRO, sharing the first image featuring the refreshed trio with their backs to the camera. The new soloists were introduced under creative stage names Keiko, Aya, and Di. One of the members, known as Dee, has been busy writing songs and studied at the Gnessin State Musical College, a renowned Russian institution for musical training. Aya previously took part in the children’s edition of The Voice, a detail that underscored her experience in televised talent programs and public performance. The announcement marked a deliberate shift in branding while signaling the continuation of SEREBRO’s pop legacy, with a focus on international markets and contemporary production values.
Later that year, Fadeev released the first single from the updated SEREBRO lineup, Song #2. The release carried a nod to the group’s early history, referencing Song #1 in which Temnikova, Seryabkina, and Lizorkina performed together in the group during its formative years. The new version of the band, though different in personnel, signaled a continuation of the SEREBRO brand and its history of chart hits, while inviting new listeners to discover the refreshed sound. The track demonstrates an effort to balance homage with reinvention, aiming to sustain momentum across markets in North America and Europe.
Olga Seryabkina, a former SEREBRO soloist, said she would be glad to see the group revived and continuing its musical journey. Her warm reaction underscored a sense of continuity within the band’s legacy, even as the lineup shifted and new voices emerged. The call for revival reflected a broader curiosity among fans and former members about how the refreshed version of SEREBRO might honor the original sound while exploring new directions. The sentiment from Seryabkina points to a shared belief that SEREBRO’s core identity can endure, even as the project evolves with new talent.
Across two decades of activity, SEREBRO became known for bold pop releases and distinctive performances that captured attention beyond Russia. The relaunch presented an opportunity to update the act’s image for a new generation of listeners in Canada and the United States, where contemporary European pop with a global sensibility finds receptive audiences. The plan also invited discussion on how a familiar brand can adapt to changing tastes while staying true to its core identity and past successes. The revival seeks to position SEREBRO as a bridge between its celebrated history and contemporary pop sensibilities, aiming to resonate with international listeners while preserving the essence that defined the group originally.
Fans and industry watchers have been watching the development with mixed anticipation. Some celebrate the chance to hear fresh material from a group with a track record of hits, while others watch carefully to see if the new lineup can hold the same energy that defined the original SEREBRO era. Regardless of immediate outcomes, the ongoing conversation about the relaunch demonstrates the enduring interest in the franchise and its capacity to reinvent itself while paying homage to its roots. As the revival moves forward, listeners in North America and beyond will evaluate how the updated songs compare to the early classics and whether the new trio can carve out its own space in contemporary pop.