Rising rap and trap vibes are set to surge in Alicante as the Rocanrola Rap Attitude festival returns for October 6 and 7. Celebrated as one of the largest national gatherings for the genre, the event now pivots toward a younger audience with a robust program and a festive city-wide atmosphere.
The festival faced delays during 2020 and 2021 but ultimately reunites audiences worldwide this year. Supported by the City and Beach Tourist Board, the event plans to deliver three performance stages, a camping zone, diverse restaurants with vegan options, comfortable relaxation areas, and a VIP zone for guests seeking a premium experience.
Ticket sales have already reached 19,000 season passes, underscoring strong demand for top-tier hip hop and rap talent. The roster features prominent artists including Natos Y Waor, Stamp, ANYONESFDK, Ajax Y Prok, Fernando Costa, Morad, Juancho Marqués, Kaze, Toteking, Delaossa, Funzo & Baby Loud, Rayden, Recycled J, Hard GZ, Fyahbw, Rapsusklei, Los Chikos del Maíz, Anier, Sharif, Denom, Errecé, Sofía Gabanna, and Killah Man among others.
Organizers project a significant economic impact for Alicante, with expectations of over six million euros injected into local commerce via dining, accommodation, and related services. The festival also promises job opportunities, with around 350 direct roles and more than 500 indirect positions created in and around the city.
Regional reach and brand impact
Since its inception, the Rocanrola festival has leveraged strategic communications that reach a broad audience, generating substantial brand exposure for the event and for Alicante as a cultural hub. The campaign focus has been on engaging a young demographic, primarily individuals aged 18 to 30, across social media and digital advertising channels. This approach has helped position Alicante at the center of the national rap scene and has amplified the city’s profile as a destination for music enthusiasts while showcasing its hospitality industry and urban energy.
Mari Carmen Sánchez, Deputy Mayor and Chair of the Alicante City & Beach Tourist Board, affirmed the ongoing commitment to cultural and musical growth after a pause in large festival activity. She noted that the board continues to use festivals and concerts to attract visitors and enrich the city’s tourism offer, with a deliberate emphasis on drawing a younger audience to experience Alicante’s vibrant culture and scenic coastline.
The Rocanrola organization also coordinated transportation logistics, arranging buses from Madrid, Barcelona, Valencia, Murcia, and Alicante province to facilitate convenient access for fans coming from different regions. Tickets can be secured through the festival’s official channels, and interested attendees should refer to the event’s communications for the latest information regarding schedules and accessibility. For price and availability details, inquiries should be directed to the festival organizers or official announcements. Personal experiences and planning tips are shared by attendees and press alike as the event approaches.
Tickets are on sale through the festival’s official communications. Potential attendees are encouraged to verify latest lineup updates and venue details with organizers before making travel arrangements. All information cited here comes from festival-specific communications and sectoral coverage from local authorities and event organizers, which outline the anticipated impact and opportunities associated with Rocanrola Rap Attitude.