For Rigoberta Bandini, a premiere on Mother’s Day felt like a natural choice. The video clip for Ay mama already exudes a fierce feminist energy, and while it wasn’t Spain’s Eurovision 2022 entry, the artist has created a vivid clip of her own. Bandini, surrounded by dancers, offers viewers a window into multiple facets of her life, blending personal and artistic identities in one expressive piece.
The video opens in a space that resembles a recording and songwriting studio, where Bandini greets her son Nico and invites the audience into a close, maternal moment. She presents a working mother who also pushes creative boundaries. As the five-minute clip unfolds, Bandini’s dual roles—artist and mother—take center stage. The narrative centers on women in their many forms, celebrating mothers with a bold, artistic voice. A scene features a photo of Bandini’s own mother, underscoring the inspiration behind the lyrics and the song itself, which appears to be a portrait of maternal influence. The composition process is visible too, with Bandini jotting ideas in a notebook as instruments wait nearby, suggesting that the music and imagery come from a deeply personal well. The film’s lyrical thread is reflected in the refrain of the title track, Moon Mother.
The video’s style stands out for its originality, delivering a clear homage to motherhood and female strength. It opens with a group of women across time—from ancient ancestors to a more visionary future—illustrating how Bandini envisions women: resilient, fearless, and capable of conquering the world. The closing sequence pushes the imagination even further, visualizing a hypothetical future planet and a provocative, surreal element that challenges censorship on mainstream social platforms yet remains central to the artistic message.
Within the clip, Bandini pays tribute to the female figure in art. A moment nods to Delacroix’s painting Freedom guiding the people, as the lyrics invite a bold gesture: Let’s pause the city, and step out with a chestbared in a way that echoes the painting’s revolutionary spirit.
The piece concludes with Bandini caring for her son Nico, cradling him with tenderness and compassion. That intimate moment returns the viewer to the artist’s life as a mother, weaving together the personal and the universal in a single, resonant frame.
Rigoberta Bandini: “I’m lazy to get political.”
On the practical side, the video’s release date was highlighted after the song first premiered during Benidorm Fest. The artist chose Mother’s Day as a meaningful occasion to unveil the video, reinforcing the song’s role as a career-defining anthem and a tribute to mothers everywhere. The moment felt timely and deliberate, aligning with Bandini’s broader artistic mission.
As with much of her work, the video quickly drew attention online. In a short time, it gained traction, becoming a topic of discussion among fans, fellow artists, and music critics. The reception emphasized the care put into the video’s release strategy on a day that holds deep significance for many viewers who celebrate motherhood around the world.