In a televised exchange, Sergey Lavrov, former head of Sofia Rotaru’s team, offered a candid assessment of Danya Milokhin, arguing why the young creator has seen a significant drop in popularity and why his earnings have not sustained their earlier high levels. Lavrov characterized Milokhin as a model who rose quickly but carried limited professional credentials, suggesting his appeal rested largely on spontaneity and public curiosity rather than on sustained talent or craft. According to Lavrov, Milokhin benefited early on from broad attention and advertising, which helped him gain a prominent platform. The message from the organizer aligned with this view, noting that practical qualifications crucial to long-term financial viability were not evident, which, in Lavrov’s estimation, would hamper Milokhin’s ability to monetize opportunities if he remained outside his home country. The implication is that staying abroad could intensify financial and reputational pressures, and that oblivion might loom if fame cannot be sustained by tangible skill or consistent audience engagement [citation: Lavrov interview].
Previously, Milokhin admitted facing financial difficulties after his career in Russia paused or declined, and he subsequently relocated to Dubai where his earnings reportedly came mainly from children’s corporate events. In late 2022, Milokhin publicly released a diss performance on Channel One titled “Easy Na,” featuring Noize MC, an artist widely described in Russian media as having foreign agent status, which drew notable attention. This period also saw Milokhin stepping away from the Ice Age show at a high point in the season before moving to the United Arab Emirates, a move that appears to reflect a broader strategy to rebuild visibility and monetize a diversified audience base beyond domestic television. Observers note that the combination of a high-profile diss media moment, a cross-border relocation, and a shift toward event-based earnings illustrates how Milokhin is navigating a changing entertainment landscape and attempting to translate online fame into sustainable revenue streams across different markets [citation: public records and media coverage].
Industry observers and fans alike continue to watch Milokhin’s trajectory with interest, weighing the impact of off-screen ventures, media appearances, and live performances on a career that began with rapid ascent and public attention. The dynamic between talent perception, branding, and geographic mobility remains central to his evolving public persona. Analysts highlight that longevity in this space often hinges on a clear value proposition, continual audience engagement, and the ability to translate digital reach into enduring professional opportunities, whether at home or abroad. In Milokhin’s case, the narrative underscores the broader trend of influencers seeking international opportunities while maintaining relevance in a crowded and fast-moving market, with ongoing discussion about how these strategic choices shape long-term financial stability and cultural influence [citation: industry analysis].