Yana Churikova critiques the newer version of Star Factory, arguing nostalgia is not a guaranteed draw
On a recent episode of a YouTube talk program, the well-known TV host voiced a clear opinion about the show known as New Star Factory. According to the host, the new project stirs little sense of nostalgia, and that raises questions about how the remake relates to the past audience expectations. The core idea that survives from the original production is simply the setup of performing with a star, not the program’s full spirit.
From this perspective, the host cautions against treating the new series as a mere continuation of the old one. She notes that times have changed, and the landscape of entertainment has evolved with it. A growing number of programs now explore similar themes, so simply copying the old formula is unlikely to resonate in a modern context. The implication is that audiences look for novelty even when they recognize a familiar name, and the label new does not automatically guarantee a fresh experience.
As the host puts it, presenting an old, comforting brand with a fresh wrapper does not create a truly new product. Rather, it risks delivering a familiar sensation under the guise of novelty, which could provoke mixed feelings among viewers who crave something genuinely different. The host expresses the view that this approach can feel like offering a new pill that still delivers familiar cravings, rather than a completely new experience that speaks to today’s viewers.
There is also a belief that the program’s new version may not reach legendary status or iconic stature. Instead, it could become another strong entry within the franchise, contributing to a broader lineup of talent shows without redefining the genre. The prediction highlights a careful balance between preserving a recognizable brand and introducing fresh elements that truly engage a contemporary audience.
In terms of the show’s rollout, the initial broadcast of New Star Factory took place on a major network in early March. Following the premiere, the participants relocated to a living and working space designed to foster collaboration, learning, and preparation for the months ahead. The early cast included a mix of familiar names and rising talents, bringing a range of backgrounds to the competition: a public figure with media ties, a participant from a well-known digital music project, a member of a classic chanson lineage, a jazz singer, and a rising talent from a regional music scene. This diverse group underscores the show’s intent to explore multiple facets of musical performance and public presence.
Previously, a star associated with the original show had returned to Russia after a period abroad. This transition marks the ongoing connection between the legacy of the franchise and its current incarnation, indicating that while the formats evolve, the cultural footprint of the program continues to influence viewers and participants alike. The discussion around New Star Factory thus encompasses not only judging panels and performances, but also how the show positions itself within the broader ecosystem of talent programs in the region and beyond. It invites audiences to consider what makes a franchise durable: a sense of discovery, clear opportunities for growth, and moments that feel both aspirational and authentic to the times.