Pride Radio Sets Sail Across More Russian Cities in 2024
Reports from TASS, citing the radio station’s program director Konstantin Terekhov, indicate that Pride radio is expanding to 79 cities in Russia during 2024. The rollout marks a significant effort to broaden the reach of a station that emphasizes patriotic themes and Russian cultural heritage as central to its programming.
In an update covering the early phase of the launch, it was noted that during the night of February 2, broadcasting began in Moscow and continued in major regional centers including St. Petersburg, Nizhny Novgorod, Belgorod, and Tyumen. The introduction for the station featured a performance by a well-known Russian artist, People’s Artist Vladimir Mashkov, which was intended to symbolically anchor Pride’s mission within the broader landscape of national art and culture .
The station describes itself as a destination where songs celebrating love for the country are heard and where voices of people who deeply admire the motherland are amplified. The naming of the station was explained as a deliberate choice to reflect certain values that the management wants to foreground across its publications, underscoring an emphasis on Russian identity and pride in the national cultural canon .
From the perspective of programming, Pride’s music editor, Oleg Chubykin, outlined the station’s musical palette as including contemporary, high-quality Russian-language music, patriotic songs, and a mix of Soviet-era classics with the best examples of Russian rock spanning from the 1990s to the present day. The envisioned sound profile aims to appeal to listeners seeking a blend of nostalgia and modern patriotic expression in music .
According to representatives of the radio station, a lineup of artists will be featured prominently on live broadcast. Listeners can expect performances and recordings from a range of musicians spanning different eras, including acts known for their patriotic or culturally resonant material, with continued emphasis on Russian linguistic artistry and regional musical traditions .
Industry observers noted that the launch comes amid broader conversations about media representation and national cultural narratives. In the days surrounding the rollout, discussions centered on how Pride positions itself within the landscape of Russian radio and how it curates its repertoire to reflect a sense of national pride and cultural continuity. The network indicated that the program strategy would include a careful balance of contemporary offerings and evergreen pieces that have shaped the country’s musical memory .
The broader media environment in Russia often features debates around entertainment, national identity, and the portrayal of patriotic sentiment in popular culture. Pride’s leadership has characteristically framed the station as a platform for voices that celebrate Russia’s history, achievements, and ongoing cultural output, while also highlighting the role of music in shaping collective memory and public sentiment. Observers note that this approach resonates with a portion of the listening public that values cultural continuity and national storytelling in broadcast media .
Additionally, the expansion plan signals the station’s ambition to become a lasting presence in the Russian audio landscape, reaching audiences across diverse regions and communities. How the station navigates regional tastes and language nuances while maintaining a cohesive nationwide brand will likely be watched by industry analysts and listeners alike, as Pride continues to evolve its lineup and presentation in the coming months .
Overall, Pride radio’s growth in 2024 reflects a strategic emphasis on Russian cultural content, expert presentation by recognized artists, and a curated mix of music that spans modern Russian pop, patriotic themes, and historic classics. The project illustrates how contemporary radio brands seek to harmonize national pride with a wide-ranging musical catalog, aiming to engage listeners who appreciate both heritage and contemporary artistic expression .