On April 10, Premier Online Cinema released the second season of the educational business series New Russians. The platform confirmed the launch through its press service, signaling a continued focus on practical, locally grounded business stories. The new season builds on the momentum of the first, inviting viewers to explore how regional entrepreneurship evolves when it scales up to national prominence.
Directed by Ninel Bayanova and produced by Irina Bogdanchikova alongside Yaroslav Babushkin, the series this time centers on the journey of starting and growing businesses in regional hubs. The production received support from the ANO Internet Development Institute (ANO IRI), which helps illustrate the intersection of policy, infrastructure, and entrepreneurial ambition. The narrative travels through Volgograd, Yekaterinburg, Sochi, Perm, Vladivostok, Kazan, Krasnodar, Rostov-on-Don, Tula, and St. Petersburg, painting a broad map of where regional ventures find footing and how they endeavor to reach a federal audience.
The episodes highlight practical steps for turning a local idea into a scalable enterprise. Viewers encounter the realities of launching a company in diverse markets, navigating funding climates, and identifying niches with high growth potential across cities of different sizes. The series also profiles business leaders who opted to stay rooted in their hometowns, transforming regional economies while maintaining personal and community ties. Several profiles reveal how these entrepreneurs managed to attract investment, drive job creation, and attract recognition, including appearances on major business lists such as Forbes. These narratives underscore the varied paths to success, illustrating both the challenges and the victories tied to regional entrepreneurship.
Season one set a high bar, attracting more than 12 million viewers and establishing a strong audience for the ongoing examination of regional business dynamics. The second season responds to this demand with deeper explorations into market conditions, city-specific opportunities, and practical strategies for sustainable growth. The series aims to offer actionable insights for viewers who are considering launching ventures in their own cities or exploring expansion opportunities across the country.
In addition to its core storytelling, the project recently released a trailer for a separate comedy series that centers on a village community facing environmental challenges. This trailer signals Premier Online Cinema’s broader commitment to diverse genres and to highlighting the everyday realities that shape entrepreneurial life across different communities. The overall strategy positions the platform as a curator of educational programming that blends business acumen with cultural context, helping audiences understand how regional economies can contribute to broader national growth.
As the second season unfolds, audiences can expect more in-depth case studies, candid conversations with founders and mentors, and practical advice that viewers can translate into their own ventures. The program emphasizes hands-on learning, from initial idea validation to building a sustainable business model, and it continues to illustrate how local success stories can become national benchmarks. The approach remains grounded in real-world data, city-by-city experiences, and the human stories behind entrepreneurial achievement. Attribution: Premier Online Cinema press release and program notes.