In the 1990s, a Valencia group known for energetic Eurodance made its mark on clubs and radio with memorable melodies. New Limit, originating from Silla, formed in 1994 and quickly rose to prominence after releasing its debut single Smile, which debuted in October of that year. The track gained widespread radio play and club rotation across Spain, helping establish a solid national audience by 1995.
The group was propelled by singer and songwriter Amparo Ríos, who led the ensemble as it expanded, joined by his brothers Sebastián and José V. (the latter also known for contributing to the success Kriss). Together they managed the studio work, music production, and high chart performance for New Limit in the Spanish market.
“You’re Worse Than New Limit English”
During those years, the phrase and foreign-language wordplay surrounding the band entered popular speech. The line “You’re braver than New Limit English” reflected a distinctive vocal style that, while not always strictly conventional, contributed to a bold, easily recognizable sound. The group earned a reputation as a hard-hitting dance act, with every release showcasing a unique vocal identity and studio production approach that resonated with fans.
Even now, the group remains active and recently reissued a special LP in physical form, reviving its most iconic tracks. The Spanish lyrics continue to echo through the catalog, preserving the original spirit for new listeners. In that collection, listeners will find additional well-remembered songs and a new single that lends the album its title, Silent.
From ‘Smile’ to ‘Scream’ and International Tours
The year 1995 saw the release of another hit, Scream, which opened doors for a national tour. The tour was led by Amparo Ríos and his cousin Sonia Bans, a dancer and choreographer, while New Limit also toured Europe and Latin America as part of a broader performance circuit.
Fans could hear the live energy on Channel 9 in the show Babalá, and a performance of the same song from 2020, twenty-five years later, demonstrated the enduring appeal of their live presence.
Following their first two successes, tracks like In My Heart and Lies appeared in 1996, followed by Every Day and In the Dark a year later. The music captivated dancers and earned a legendary status similar to earlier hits on the Bakalao Route. A later live clip of In My Heart, captured twenty-five years after the original release, showcased the band’s lasting impact on the dance scene.
The late 1990s saw the release of additional productions, including Sweet Dream and When I Was Young in 1998, expanding the group’s catalogue beyond club anthems. Some of New Limit’s songs found places in cinema and television, with Smile featured in a Spanish film and In My Heart appearing in a notable HBO series, illustrating the cross-media reach of their music.
Surround Me opened the new decade with a fresh wave of activity, and after a three-year break and the release of My Destiny in 2004, the group paused studio output and focused on live performances across Spain, keeping the music alive through concert experiences rather than studio albums.
In 2015, a new track titled Game appeared, with Amparo Ríos serving as composer and producer. The song found its way into a compilation released online for audiences in China and Japan, signaling international exposure beyond Europe. That same year, Amparo again teamed with the project as vocalist and producer on Run Towards Me, further cementing the group’s continued creative involvement.
New Limit remains a touchstone of Spanish Eurodance and 1990s music, delivering concerts and festival appearances that resonate not only in Spain but in venues worldwide, keeping the era’s energy alive for new generations of fans.
10 recall sessions for those nostalgic for the “cantaditas” of the 90s and 2000s
One notable moment was the fifth Eurodance festival in Lima, Peru, held on February 11, where fans celebrated the decade with a nod to the 1990s and the phrase I love the 90’s. Return.