A well-known TikTok creator, Danya Milokhin, recently shared on social media that she has ventured into the beauty industry in the United Arab Emirates. There, she reportedly opened a beauty salon alongside a barber shop in Dubai, aiming to serve a diverse audience, including Russian-speaking visitors. Among the first clients mentioned was a well-known musician, who has publicly attracted attention in his home country for his political associations. Milokhin also confessed that she herself has tried the salon’s services, underscoring a hands-on approach to her new business move.
Milokhin has been candid about the financial ups and downs of her career. She indicated that her earnings have fluctuated significantly, with moments when income from collaborations and brand deals was scarce. She noted that friends helped her stay afloat during tougher periods and that substantial portions of her savings were used during a recent overseas trip. This transparency reflects the often volatile nature of online fame and the challenges that public figures can face when shifting into new revenue streams.
There have been notable public incidents involving Milokhin and other high-profile personalities. At one point, a scooter accident occurred in another country, resulting in a collision with a local driver’s car. The event attracted media attention and sparked discussions about safety and media coverage surrounding celebrity lifestyles. The episode illustrates how rapid lifestyle changes and international exposure can coincide with risks that accompany a high-profile public image.
Milokhin appears to be expanding her footprint beyond her home country, signaling a broader ambition to reach audiences worldwide. She has indicated that the move was driven by a desire to explore opportunities on a global scale, including potential collaborations and new markets. The decision to pursue initiatives in the United States and other regions aligns with a growing trend among online creators who diversify beyond their original platforms to build sustainable, multi-market brands.