Sergei Zhukov, the frontman of the act Sergei Zhukov, revealed on a social platform that he has taken on a mentoring role for a well-known talent show in the region. The disclosure came despite prior public comments about his feelings toward the project, which initially included skepticism and a desire to step away from the music scene as touring and radio bookings waned. Over time, his perspective shifted as he considered the potential impact of guiding rising stars and sharing his experience with a broader audience across North America and beyond.
Zhukov explained that his initial reluctance gave way after conversations with a prominent television executive, who highlighted the extensive talent and opportunities the show could unlock for participants. He reflected that this new involvement could offer a platform to teach, inspire, and uncover genuine talent, framing the project as a constructive journey and a possible path to closure in his own career arc.
According to Zhukov, auditions for the show were scheduled to take place in Moscow on February 11, signaling a formal casting phase that would bring together aspiring performers from across the region and beyond. The announcement underscored the show’s emphasis on discovering not just polished performers, but potential future stars who could resonate with audiences in North America as well as Europe and other markets.
On a separate note, another public recollection from the show’s history involved Dmitry Koldun and a past confrontation noted by a relative of Viktor Drobysh, a veteran figure in the industry. The remark underscores the sometimes intense and controversial dynamics that can surface in high-stakes talent competitions, even years after a season’s end.