Alicante-born filmmaker and director known for a provocative blend of street cinema and music presents his latest short musical, I Contain. The project blends urban storytelling with a concentrated musical score, forming a new kind of short feature that critics are already labeling a landmark in its field.
Produced by GrupoIdex and Uniacords, with collaboration from Vórtice Producciones, Wayaba and Human, the short features a soundtrack by Uña y Carne. The cast includes Ramon Guerrero, often referred to by his stage name The Christ, alongside rappers El Costa and El Jincho, all bringing a raw, lived-in energy to the screen.
I drink Shot emerged from the Alicante scene as a bold statement that calls attention to drug use and youth violence. In a brisk 11 minutes, the piece presents a stark portrait of street life, using a hybrid audiovisual form that fuses film with music to tell its story. The goal is to illuminate real social issues through a transmedia experience that feels closer to a musical movie than a traditional short film.
Following the path laid by earlier projects Breeding Mice and Bad Ruin, the creators aim to broaden awareness and visibility around crime and addiction in urban spaces. The makers emphasize the collaboration between cinema and music as a way to reach audiences in a more visceral, immersive manner. The project is described by Carlos Salado, a musician and filmmaker involved in the initiative, as a continuation of a long-standing commitment to using art to discuss hard truths.
Christ returns to the suburbs
Ramon Guerrero, known for his role as Jesus in the project, returns to the screen with a character who navigates a rough shoreline of life. The cast also features notable figures from the music world, including the rapper El Jincho, who has built a large following online and on streaming platforms. This ensemble lends additional realism to the narrative, reinforcing the sense that the story draws deeply on authentic street experiences.
Musical movie
The project positions itself as a musical film that uses music as a counterpoint to the visuals, creating a dynamic tension that challenges conventional storytelling. It is described as a continuation of the neoquinqui movement, a genre that began in Spain and attracted a dedicated fan base. The short argues for a broader understanding of how cinema and music can work together to convey social commentary and emotional truth.
The premiere of I drink, a companion work to Breeding Mice, signals a push toward larger formats while preserving the intensity of the street realism that started the movement. The feature film I drink, released in 2017 and starring The Christ, faced production disruptions during filming, reflecting the real-world challenges that often accompany projects rooted in tough urban environments.
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Critics have described the film as Criminal in its social footprint, recognizing it as a foundational work that helped define neoquinqui inSpain. Breeding Mice follows the lives of individuals from some of the most disadvantaged neighborhoods, illustrating how crime and hardship shape choices and futures. The project has resonated widely, earning extensive media attention and attracting millions of views on YouTube. Uña y Carne stands as a central element of the transmedia strategy, supported by Uniacords, a content hub that anchors creative work for GrupoIdex. The collaboration between the producer and Salado has built a loyal community of fans who eagerly anticipate each new release from this collective.