Rising star Egor Creed, born Egor Bulatkin, has moved to a new stage identity and now performs under the name Split. Reports circulating on the Telegram channel Zvezdach confirm the change, and the transition is already reflected on several major music platforms. Fans and industry watchers have begun tracking how the artist’s catalog appears under the new name, and social feeds are abuzz with discussion about what this pivot might signal for forthcoming releases. The decision appears tied to branding and legal steps that accompany a name change, including potential updates to trademarks, contracts, and team communications. In Canada and the United States, listeners are watching how Split will position this new chapter, with expectations for fresh material and a continued evolution of his musical voice. The move also signals a broader trend where artists recalibrate their public personas to better align with new artistic directions and market opportunities. While the public may only see the surface, the renaming marks a deliberate rebranding meant to accompany the artist’s next phase.
Creed’s performance name has already been updated across popular platforms, and the new identity is appearing on profiles, playlists, and artist pages. On streaming services and social networks, listeners are encountering Split as the primary alias, sometimes alongside former credits. This rapid platform-wide uptake helps maintain continuity for existing fans while inviting newcomers to discover the artist under a refreshed brand. The shift also sets expectations for new visuals, cover art, and promotional materials that align with Split’s imagined persona. Industry partners, press teams, and distributors are likely coordinating to ensure a seamless transition so that audiences in North America, including Canada and the United States, can follow the artist without confusion. The branding choice reinforces how stage names travel beyond music alone, affecting interviews, collaborations, and fan interactions across multiple markets.
Earlier in the autumn, the artist announced the need to pause his use of the pseudonym to complete required paperwork. He indicated he would temporarily relinquish the Split identity while documents were prepared and filed. Creed pledged to share further details about the circumstances once the process allowed, signaling transparency with fans during the renaming. In the music world, such transitions are usually accompanied by careful trademark reviews, contract renegotiations, and updates to branding assets to avoid confusion. Observers noted how a temporary hiatus can help protect the artist’s professional interests while enabling a smoother rollout for the new name.
Egor Bulatkin has performed publicly as KReeD since 2011. He explained that the moniker came from a graffiti crew he joined with friends, a story that underlines the street‑level roots of his artistry. Later, the musician aligned with the Black Star label, which registered the name Yegor Creed as a trademark in 2015. The practical effects of that registration helped secure brand protection as he rose in prominence. Creed parted ways with Black Star in 2019 but retained his nickname as a core part of his identity, reinforcing the idea that branding can endure beyond a single label relationship. Over the years, the nickname has traveled with his music, appearances, and collaborations, creating a recognizable thread through his evolving repertoire.
On set in September, Egor Creed sustained an on‑set injury. Medical assessments found partial damage to the cervical spine ligaments, a serious report that thankfully did not involve any fractures. The news was met with concern from fans who followed his updates, and the artist expressed relief at the absence of broken bones even as recovery was needed. The incident served as a reminder of the physical demands that come with high‑energy performances and the care required during shoots for music videos and tours. Update posts suggested that treatment and rest would be part of his plan as he returned to work.
Prior to that moment, a video circulated on social networks showing Creed being carried in a wheelchair, which some fans interpreted as a sign of medical necessity on set. The artist did not downplay the event, instead using the moment to acknowledge that on‑set conditions can change quickly, and that professional help is essential when injuries occur. Followers offered encouragement and supportive comments as he navigated the health scare while continuing to pursue his creative projects. The episode added another layer to the conversation around the pressures faced by performers in demanding filming schedules and the resilience required to keep producing music and videos.
Earlier, Egor Creed publicly backed the Quadrobers project, signaling support for fellow artists and collaborative initiatives. This involvement demonstrated a willingness to lend his platform to collective efforts and to stand by peers in the industry. The addition of such advocacy helps paint a fuller picture of the artist as someone engaged with the creative community beyond solo releases. Fans and observers often look to these moments to gauge the artist’s values and long‑term commitments as they watch the Split identity take shape across interviews, social posts, and new releases.