The Brilla Torrevieja music festival closed its second edition after three weeks of performances and events staged from late July through mid-August. Supported by a diverse group of six young Alicante organizers, the festival delivered 26 concerts across the city, drawing large crowds and creating a notable economic ripple. Top acts included figures like Luis Fonsi and Lola Indigo, who helped attract an audience of about 50,000 people and contributed to the festival’s estimated 8 million euro impact, according to organizers’ statements.
In its concluding phase, Brilla Torrevieja arranged 26 performances on August 12 across multiple venues dispersed throughout the city. During the second cycle, attendance reached approximately 18,000 on the Main Stage, with another 30,000 enjoying a mix of free performances on stages such as Vegafibra, Red, and Agamed. Overall participation across all profiles and age groups hovered near 50,000, underscoring broad local engagement and regional appeal.
The organizers highlighted the festival’s broad reach, noting that media dissemination through channels, press, radio, and television helped reach an audience exceeding 100 million people. The team emphasized that this visibility amplified awareness of Brilla Torrevieja and the ongoing activities throughout the festival period, reflecting strong collaboration with municipal cultural institutions and local government.
Tourism in Torrevieja benefited noticeably from the event, with around 35,000 visitors from both national and international origins. Organizers observed that the second edition attracted a larger audience from the Costa Blanca region, as well as visitors from Madrid and other provinces that contribute to local tourism, including notable contributions from cities like Bilbao. This broader draw helped highlight Torrevieja as a rising musical destination within the Alicante province.
Financially, the festival achieved a meaningful economic effect, with a direct income of around 3 million euros and additional indirect impacts totaling approximately 5 million euros. The spike in activity was felt across hotels, restaurants, cafes, and other local businesses, reinforcing the festival’s role as a catalyst for the regional economy and hospitality sector during the summer season. The event proceeded without incidents, and organizers are already envisioning future editions with ongoing support from regional authorities. Plans include continuing efforts to position Torrevieja, together with Vega Baja, as a premier musical destination in the province of Alicante, while exploring opportunities to broaden cross-border collaboration and audience reach in subsequent years.