Benidorm Fest 2024: Almacor and the new urban wave in Spain

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Urban music aims to make a mark at the Benidorm Festival. Under the stage name Almacor, the performer is actually Arturo Almarcha Corella, a 26-year-old artist from Villena, born in 1997, who hopes to surprise viewers in the RTVE competition. His track shines with a bright, stadium-ready chorus wrapped in urban pop, crafted to connect with younger listeners.

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The singer, hailing from Villena, began his artistic journey at the close of 2019 by releasing independent songs across multiple platforms. Since then, after signing with a major label such as Universal Music, he has developed an urban sound that has drawn close to 100,000 monthly listeners on Spotify. This momentum reflects a rising profile that resonates with a broad audience and positions him as a notable contender for the festival.

In the social sphere, the artist was energized by the prospect of this project guiding him toward the Benidorm Festival stages, with platinum sparkles as the lead single designed for a potential semi-final ascent. The track aspires to be a defining anthem on the road to Eurovision, signaling a strategic push to secure visibility and momentum during the competition.

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The Spanish representation story in this edition highlights Almacor’s signature approach, a style that has consistently reflected the prevailing tastes at the top of national music charts. This alignment suggests broad appeal across a large segment of listeners. Other artists selected for the event, such as Noan and Dellacruz, have also pursued similar musical directions, signaling a shared emphasis on contemporary urban influences that resonate with the public and push for a strong national presence in the festival lineup.

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