Barbie: New IMAX Edition, Behind-The-Scenes Glimpses and Record-Setting Debut
A limited-edition weekly IMAX tape tied to the film Barbie is slated for release as a special companion piece. The project highlights a unique, collector-friendly presentation that complements the movie’s theatrical run and offers fans a tactile keepsake as the summer movie season winds down.
The release is designed to feature exclusive footage not shown in the main film. This material includes moments picked personally by director Greta Gerwig, who has guided Barbie through its vibrant and highly anticipated rollout. The selection aims to give audiences one more layer of storytelling to savor after the closing credits.
In recent behind‑the‑scenes clips, Ryan Gosling appears portraying Ken during a sequence that captures the making of a pivotal musical moment. The footage shows Gosling rehearsing a scene and coordinating with the film team as the production explores the performance, choreography, and character dynamics behind the song the character delivers on screen. The actor is shown enjoying the studio atmosphere and sharing lighthearted exchanges with Gerwig and the crew.
The song crossing into charts was noted as a milestone for Gosling, marking his first appearance on a major music ranking thanks to the track associated with his character. The moment underscores how Barbie blends music, performance, and cinema to broaden its cultural footprint beyond the screen.
The feature film premiered during a high-profile weekend, drawing enormous box office attention. Early estimates and tracking indicated a blockbuster start with substantial, record-like earnings during its first three days, a performance that reflected broad audience appeal across demographics and markets, including families and fans of the principal cast.
Looking beyond the initial release, Barbie has been circulating in international markets with ongoing interest from audiences and local publishers. In some regions, there is anticipation of fresh dubbed or localized versions to accompany the global rollout, broadening access to the film’s themes and humor for diverse viewers.
In related industry developments, authorities in certain jurisdictions have weighed adjustments to the rollout strategy for sequels and related projects. These considerations reflect broader discussions about distribution windows and content timing, influencing how studios plan future installments and ancillary releases within the franchise ecosystem.