Anna Asti has launched her own music company, FENIX MUSIC, a move that marks a new chapter in her career as an artist and entrepreneur. The label’s formation was confirmed through the label’s press office, which outlined the strategic goals and the vision behind the venture. This step positions Asti not only as a performer but also as a scene shaper who seeks to nurture fresh talent and steer creative projects from concept to release in a structured, artist-centered environment.
According to statements from the team, the strength of a music project often lies in its people. The leadership has expressed deep gratitude for the professionals and partners who have contributed to building the label, underscoring the collaborative culture that underpins FENIX MUSIC. The sentiment reflects a belief that teamwork amplifies skills and accelerates growth, allowing artists to stand out in a competitive market while maintaining artistic integrity.
Steering the operation is Sergey Krasnenko, a veteran executive who brings a wealth of experience from the global music industry. Krasnenko assumed the role of general manager, and his team is responsible for executing the label’s day-to-day work. His leadership signals a commitment to professional discipline, strategic planning, and a results-oriented approach that aligns creative ambition with practical advancement in the entertainment economy.
The general manager has described the core philosophy of FENIX MUSIC as transcending perceived limits. The guiding creed is that there are no boundaries to what can be achieved in music and multimedia, especially when a capable team, robust resources, and clear goals converge. This mindset aims to empower artists by expanding their opportunities in both creative exploration and commercial reach, with a focus on sustainable growth and long-term relevance in a shifting industry landscape.
Among the artists associated with the label are Lolita, Costa Lacoste, ST, Shortparis, RSAC, Puppies, Nike Borzov, and a roster that illustrates the label’s willingness to explore diverse styles and voices. Each act brings a distinct audience, enabling FENIX MUSIC to build a multi-genre ecosystem that can attract collaborations, cross-pollination of ideas, and shared audiences across platforms. The presence of such a varied lineup signals a strategy to cultivate a vibrant catalog that resonates with listeners in different regions, including North America, where audiences increasingly discover global sounds through streaming and live experiences.
In interviews and public appearances, Asti has demonstrated a hands-on approach to her work as a founder and performer. She emphasizes the importance of authenticity and the value of creative independence, alongside practical considerations such as branding, management, and strategic partnerships. This posture reflects a broader trend among modern artists who combine artistry with entrepreneurship to shape their careers on their terms while appealing to a global fanbase that spans Canada and the United States.
As part of the broader industry conversation, recent developments in the music world have highlighted the challenges and opportunities facing artists and labels alike. The shift toward independent initiatives, streaming-driven discovery, and flexible touring schedules creates a dynamic environment where labels like FENIX MUSIC can contribute to the diversification of the music economy. The label’s commitment to supporting artists through a structured framework, backed by experienced leadership and a forward-looking philosophy, positions it as a noteworthy player beyond its immediate geographic origins.
Overall, the emergence of FENIX MUSIC signals a deliberate move to blend creative ambition with professional execution. By cultivating a strong team, offering meaningful resources, and cultivating an expansive roster, the label aims to empower artists to realize ambitious projects while reaching wider audiences. For music fans and industry observers in Canada and the United States, FENIX MUSIC represents a fresh example of contemporary artist-led entrepreneurship that values artistry as much as market potential, all under the banner of a bold, no-limits mission.