Garrigós Wells, housed within the Alicante Water Museum, hosted today’s commemorative ceremony marking its 15th anniversary and the rollout of a refreshed brand image for the venue.
The event was attended by Martín Sanz, the company’s Director of Communications and External Relations. The program highlighted key milestones in the museum’s evolution, culminating in the unveiling of the new museum logo. The refreshed branding aligns with the image introduced by Aguas de Alicante in 2023 and was presented in a lively, interactive format guided by the director. A magic show conveyed the museum’s vision and philosophy to the participants, and the event concluded with an audiovisual summary of the museum’s activities over the years.
Martín Sanz described the Alicante Water Museum as a space that has continuously evolved, embracing new opportunities identified in its environment. He emphasized that the project stands as a successful public-private collaboration between the City Council of Alicante and the management company responsible for the integrated water cycle. This alliance, he noted, strengthens the connection between citizens and visitors and the importance of water care. It has also allowed the cultural dimension of the institution to grow, enabling a new phase of brand development.
Martín Sanz, Director of Communications and External Relations, toured the museum’s milestones alongside Hector Fuentes, experiencing the transformation firsthand.
The renovation mirrors the philosophy presented last year during the 125th anniversary celebration of Aguas de Alicante in 2023. The branding centers on three pillars: Competence in managing and using resources, Environment through sustainability and care, and People as the central focus of the company’s activity. The new brand reflects this ethos: water flowing like a cascade in the Pozos de Garrigós, a cisterns system carved into rock with a total capacity of 807,000 liters to collect rainfall, which houses the museum.
Gallery notes describe the museum’s transformation, underscoring Alicante’s water heritage and the role of the Garrigós Wells in illustrating past cistern systems. The space remains accessible to the public, attracting visitors from Alicante, across Spain, and international travelers arriving on cruise ships. Group visits are organized through the company’s site to support school programs and environmental education observers from partner associations.
Artist Mago Dálux helped reveal the museum’s branding and the philosophy it embodies, a moment captured by Hector Fuentes.
In the years since opening, the museum has progressively embraced digitization to enrich the visitor experience and plans to expand digital content that enhances first-person engagement for guests.
Alicante’s Water Museum also contributes to the city’s cultural scene by partnering with events organized by various institutions and organizations, including operating as a sub-center for FITCA, the Alicante International Classical Theater Festival. In recent years, the museum has expanded its Cultural Agenda to welcome a wide range of artistic expressions, from photography and painting to film screenings and literary gatherings, alongside concerts and theatrical performances that run year-round and help place the site on the city’s cultural map.
Art and Environment Cycle
The cultural program continues with the Art and Environment Cycle, which has been a cornerstone since 2019. The cycle has featured sculptural works by artists such as José Ángel Uberuaga (UBE) and Rafael Maestro, accompanied by scientific talks under the banner Hypogene, exploring inner spaces. The cycle has included projects like Aurelio Ayela’s site-specific installations around the Pozos de Garrigós area, as well as sound art pieces such as Winter in Tabarca in its third edition, and the IV Cycle featuring Steel Caves, a photography exhibition by Manuel Alvarez Diestro in collaboration with the Alicante Provincial College of Architects.
One of the event’s highlights is the interactive format, which continues to engage families and researchers alike. A portion of the museum’s activities since January 2023 has been part of the Culture in Neighborhoods program, a collaboration between the Alicante City Council and the Ministry of Culture aimed at offering cultural activities across all neighborhoods. The museum has leveraged its channels to promote these events while recognizing that community collaboration broadens reach and impact.
Looking ahead, the Alicante Water Museum continually seeks optimization and openness. The institution remains ready to welcome partnerships with organizations and institutions that share its goals and philosophy. Various rooms and spaces within the museum and the Pozos de Garrigós host weekly meetings, European project gatherings, and recordings for television and radio, contributing to a vibrant calendar that has sustained itself for fifteen years. The museum’s activities have also revitalized the Old Town, emphasizing education, culture, and community involvement.