Criticism of a tiktoker from Alicante for making a video with his grandfather
Lately, a number of rising talents from the Alicante region have been catching the eye of global audiences through social media. Forbes, the well-known business publication, showcased a list that spotlights top influencers of 2022, and several faces from Alicante appear among the names. The roots of these creators spread across different towns within the province, and their growing presence reflects a wider trend of regional talent stepping onto the international stage.
One standout figure from Elche is Lola Moreno, known online as lolalita and renowned for her massive following on Instagram and TikTok. With more than nine million followers, she has become a major representative of Alicante on global screens. The 20-year-old content creator has built a brand around jewelry and fashion, published four books, and collaborated with international brands including Coca-Cola, Fox, and Warner Music. Forbes highlighted her in the Next Gen category, alongside other young creators who have just begun their journey yet already demonstrate significant influence and reach.
Another rising star from the region is Verónica Costa, who goes by VikikaCosta on social media. With a large following on Instagram, she has built an image around sports, fitness, and a healthy lifestyle. Her presence has extended beyond daily posts to share glimpses of her personal life, including her home in Altea and moments from recent family milestones, which followers closely track as part of her online narrative. Her rise places her among a broader ecosystem of Alicante creators who are shaping online culture in areas such as lifestyle, wellness, and entertainment.
Forbes also includes Benidorm in the lifestyle space, recognizing content creators who intersect with fashion and personal branding. In this context, figures like a well-known presenter associated with Pedroche illustrate how the Alicante scene intertwines with mainstream media projects and contemporary televisual storytelling. The region’s influencers are presented as part of a larger panorama that includes personalities who have moved into film and digital media, offering a sense of continuity between traditional celebrity culture and new media entrepreneurship.
Looking further afield within the Alicante corridor, another voice emerges in the travel category. Izhan, born in Elda in 1992, presents travel content on YouTube that invites viewers to explore exotic destinations around the world. His channel features not only adventure but also introspective commentary, inviting audiences to reflect on travel experiences and the lessons they bring. With a robust following on his platform, Izhan stands as a representative of how travel creators from Alicante diversify their impact across multiple genres and formats.
Collectively, the trio of young creators from Alicante demonstrates how regional talent can rise to global recognition. Their inclusion in Forbes’s list alongside internationally recognized names such as David Cánovas, Rubén Doblas, Aída Doménech, and Ibai Llanos underscores the province’s contribution to the broader ecosystem of online influence. The coverage reflects how an emerging cohort from Alicante connects local origins with worldwide audiences, revealing a dynamic pathway from provincial roots to international visibility and collaboration across sectors including entertainment, fashion, sports, and media production.
In summary, Alicante’s influencer landscape is expanding beyond borders, with entrepreneurs and creators who leverage platform-specific strengths to build personal brands. Their work illustrates the power of regional talent to participate in global conversations, while continuing to engage audiences with authentic stories, collaborative campaigns, and cross-industry partnerships. As the digital world evolves, these Alicante voices contribute to a more diverse and multilingual online culture that resonates with followers across Canada, the United States, and beyond.