Alfa-Bank is stepping forward as a key patron for the Multimedia Art Museum (MAMM) in Ostozhenka, supporting a program of major exhibitions and public programming as the museum reopens on April 13 after a comprehensive renovation. The bank’s press service confirmed the partnership and outlined a slate of activities designed to bring vivid contemporary art experiences to a broad audience in Moscow and beyond.
The lineup of exhibitions planned with Alfa-Bank’s backing includes a focused survey of photography titled “Sports in Photography,” an expansive retrospective tracing the evolution of visual language from “From Rodchenko to the Present Day,” and a special showcase dedicated to the 90th anniversary of Erik Bulatov, one of the defining figures of world contemporary art. The Bulatov project, themed “I. Keep Living. The Artist’s Laboratory,” aims to trace his persistent inquiry into perception, time, and social space, highlighting works that challenge viewers to engage with art as a living practice.
Beyond the exhibitions, Alfa-Bank will inaugurate a cinema club at MAMM featuring multi-genre programs for both adults and children. This initiative will create a recurring cultural venue where film, art, and community programming intersect, offering audiences a varied calendar of screenings, discussions, and educational activities aligned with the museum’s mission to broaden access to contemporary culture.
Visitors to the updated museum will also have the opportunity to browse an expanded design store, featuring creative products associated with Alfa-Bank. The store is designed to complement the museum experience by offering items that reflect the collaboration between the financial institution and the art community while reinforcing the idea that culture can be a daily, tangible part of visitors’ lives.
In keeping with Alfa-Bank’s interest in inclusive access, the partnership marks the city’s first pet-friendly banking experience at a major branch. The bank will participate in charitable events with MAMM to support animal welfare, creating opportunities for visitors to engage with the arts while contributing to a cause that resonates with many residents and families in the region.
Alexey Giyazov, who leads Marketing, Design, and Customer Attraction at Alfa-Bank, highlighted that supporting culture and the arts remains a central pillar of the bank’s social and philanthropic program. He described these efforts as a way to connect people with meaningful experiences that enrich daily life and reflect the bank’s broader community goals. Giyazov emphasized that the initiatives are not isolated acts but part of a long-standing commitment to education, accessibility, and civic vitality through the arts.
During the announcement, the bank’s volume manager spoke about the scale of the collaboration, noting that Alfa-Bank’s support will enable hundreds of thousands of visitors to encounter exceptional contemporary works in the refreshed museum environment. The goal is to make the museum a living hub where art intersects with everyday life, inviting people to reflect on creativity, society, and personal growth in new ways.
Olga Sviblova, Director of the Multimedia Art Museum, recalled that Alfa-Bank has been a partner of MAMM for nearly three decades. She underscored the alignment of shared values: a focus on the individual and the needs that shape their relationship with culture. Sviblova expressed hope that the collaboration will contribute to forming what she described as a new way of living with art—an ecosystem where work, leisure, and financial literacy coexist in a single, dynamic experience. Her remarks framed the partnership as an investment in people and the cultural fabric of the city, one that can inspire broader conversations about access, imagination, and responsibility in everyday life.
The alliance between Alfa-Bank and MAMM is presented as a commitment to expanding access to modern art, enriching the cultural landscape of the region, and demonstrating how financial institutions can play a constructive role in public culture without compromising artistic integrity. The project also signals a broader trend toward collaborative models that combine museum programming, education, and community outreach to create lasting value for residents and visitors alike.