Netflix: the streaming giant turns 25

this cats, a small town in Santa Clara County, California. There, modestly, Netflix was founded 25 years ago. Today it’s a giant occupied by the crisis, which doesn’t affect other streaming monsters that much. Reed Hastings Jr. and Marc Randolph, its founders began by offering mail-order movie rentals in the United States. It didn’t work at first because it wasn’t practical to mail a VHS tape. However, DVD triumphed over VHS and was lighter in weight and volume. Additionally, Hastings and Randolph’s big discovery was to create a web page where customers could order their movies.

they started with 925 titles available and within a few years the collection had grown to 100,000 movies. Customers paid four euros plus two more for shipping and could rent the movie for a few days. They later established flat rate of 20 euros per month and the user’s ability to rent movie legend or a complete television series and it’s there for four weeks.

The new audio-visual landscape of the 21st century

Hastings, born in 1960, is a businessman and philanthropist. In addition to being a board member, he holds the position of chairman and CEO of Netflix. Facebook. Two years younger than his partner, Randolph fits the typical image of a Silicon Valley entrepreneur. Two ‘mad geniuses’ who have made an impressive contribution to the design of the 21st century audiovisual landscape without reaching the extremes of Steve Jobs, Jeff Bezos or Mark Zuckerberg.

They met when they coincided with the company Pure Atria, which was originally dedicated to producing programs to fix bugs and software problems: Hastings was the company’s CEO and Randolph held the functions of marketing manager. Legend has it they shared a car on the way home and friendship. There is also an unconfirmed rumor that Hastings started modeling the Netflix concept when he had to pay a 30 euro fine for late returning the videotape to the video store. ‘Apollo 13’.

Approximately 12,000 employees

The company became official on 28 August 1997 and grew like wildfire until it had a capital of more than 36,000 million euros and 11,500 employees on the payroll. They went public in 2002, one euro per share, and eight years later they already had 12 million subscribers. ‘House of Card’, ‘Orange is the new black’, ‘The Walking Dead’, ‘Stranger Things’, ‘La casa de papel’, ‘The Squid Game’ or ‘Lady’s Gambit’ and ‘Roma’, ‘Mank’ prestigious films such as ‘The Irishman’ and ‘The Power of the Dog’.

promotion of advertisements

as a result of the recovery of the business forced prison In the first months of Covid-19 at home, Netflix began to see its black hole grow. By mid-2022 they had lost almost a million subscribers and 300 employees were laid off. The new Netflix plan, after its alliance with Microsoft, includes penalizing accounts shared by several people, for which only one subscriber pays, and above all, the new price of between seven and nine euros per month. this year in half a dozen countries – for the consumption of movies and TV shows with four minutes of commercials for an hour of viewing.

Source: Informacion

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