The Association of Bloggers and Agencies has called for the introduction of a rule according to which a certain percentage of the total annual volume of various advertisements of influencers will be given to social projects. The Telegram channel reports this Ad Directory.
“The Bloggers and Agencies Association proposes to introduce a rule according to which 5% of the total annual volume of various advertisements from influencers should be donated to social projects,” the publication says.
Also, the Izvestia newspaper reported in the State Duma: We will evaluate A change according to which bloggers and owners of Telegram channels with more than 10 thousand viewers will be obliged to transfer data about themselves to Roskomnadzor (RKN).
According to the newspaper, this measure will facilitate verification and identification of subscribers. Bloggers who do not comply with this condition may be blocked. Alena Talash, a candidate of economic sciences, founder and managing partner of the RosCo group of companies, said that writers with a large audience should be responsible for their content.
It was previously reported that he was in Russia. I want to set up An award given to bloggers who create “content that matters to people.”