Will Benidorm Fest have a connection with the San Remo Festival? Generalitat initiated a series of contacts to seek cooperation formulas Between the Benidorm incident and the Italian incident. Therefore, a delegation consisting of representatives from the Department of Innovation, Industry, Trade and Tourism, Benidorm City Council, headed by mayor Toni Pérez and RTVE, is in the Italian city these days to hold several meetings with those responsible for this competition. .
In this way and After completing the third edition of Benidorm Fest with very positive impact data, The aim now is to learn how this Italian event is organized and look for ways to collaborate between both events to create a greater impact. The Generalitat specifically requests: To increase the impact and international knowledge of this festival and therefore the destination is at the tourist level.
In fact, Minister of Innovation, Industry, Trade and Tourism Nuria Montes had already given the Generalitat’s assurance this week. After the success of this edition, it will continue its support to Benidorm Fest and the incorporation of its own brand, which helps promote the city of Benidorm and the entire Valencian Community. The intention now is to give more importance to this event with a possible collaboration with one of the festivals with the greatest international impact, such as the San Remo Song Festival.
Selection of Italian representative
The visit takes place in the middle of the festival. It starts at the Ariston Theater on Wednesday and will choose Italy’s next representative at Eurovision on Saturday.. In fact, their dynamics are very similar to that of Benidorm Fest, with its three premieres and public participation via television. The broadcast of this event can be followed on RTVE Play these days.
Live Gala
Representatives of the Valencian delegation will visit the Ariston theater this Thursday and, in addition to living here, they will be able to learn closely all the details of the gala organization. The second one will be direct, where 15 artists will perform. They will also hold technical meetings with the people responsible for this event and analyze the possibility of creating ways of cooperation with these people for future events.
It should not be forgotten that 1.97 million viewers followed the broadcast of the Benidorm Fest final on TVE last Saturday, with an audience percentage of 16.6%. Additionally, this edition’s final recorded an increase of 90,000 viewers compared to the 2023 final. Its influence has spread to 25 countries The final premiere was mentioned 187,932 times on Twitter and was followed by people on social networks. This event is made possible thanks to the cooperation agreement between the Generalitat and RTVE through Turisme Comunitat Valenciana.