Director Yuri Grymov admitted this in one of his speeches: kp.ruHe considers the scandal with Mikhail Lokshin’s film “The Master and Margarita” as a PR campaign.
According to Grymov, any mention of the painting makes it more popular.
“Public relations are very important for a film because cinema is a temporary commodity, it spoils quickly. “If we don’t raise the money in the first weekend, it’s all over,” the director said.
According to Grymov, the popularity of the film is connected with the skill of the writer Mikhail Bulgakov, whose novel the work is based on.
Following the release of The Master and Margarita, the film received both positive and negative reviews. For example, publisher Yegor Kholmogorov accused the film of promoting “Satanism and terrorism”.
On February 1, actor Evgeny Tsyganov, who played the Master in the movie “The Master and Margarita”, appeared on the stage. ridicule Critics of the picture. The artist published a frame in which the character Philip Preobrazhensky is thinking about something, from the film adaptation of Mikhail Bulgakov’s story “The Heart of a Dog”. He captioned the photo with a question about where so many experts on the author came from, referencing the hit series “The Boy’s Word.” There’s blood on the asphalt.”
Previously “The Master and Margarita” broke box office records in Russia.