Benidorm Fest’s advertising impact will be 80 million euros

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Benidorm Fest is not only synonymous with music, but also tourism and promotion. The economic value of the music event, celebrated for the third time in the city, is incalculable. Nowadays, the first predictions about the numbers it can reach have begun to appear.. Thus, the economic impact of media and advertising is estimated at 80 million euros.

This is what Tourism Minister Nuria Montes, who learned “on the spot”, suggests. venue of the event The next representative of Spain in Eurovision will be announced and the final will be held in the Palau d’Esports L’Illa in the municipality. Along with him are Mayor Toni Pérez; Jesús Carrobles, Councilor for Festivals and Events; José Luis Muñiz, RTVE Director of Research and Technical Media; and María Eizaguirre, RTVE Director of Communications and Engagement.

The consolidation of this event is now clearly visible and represents one of the largest events for the tourism promotion of Benidorm as well as the Costa Blanca and the Valencian Community. Advertisements, for example, “the Benidorm Fest data leaves no one indifferent,” Montes notes. “This is estimated to be over 80 million euros”. This will thus add to this the bill that “will exceed €5 million at the hotel level alone during this week”. Other sectors such as the hospitality industry will also need to be taken into account.

Carrobles, Montes, Pérez, Eizaguirre and Muñiz are on stage at Benidorm Fest. INFORMATION

Benidorm Fest is “a product that fits perfectly into our de-seasonal strategy” and it’s not just the premieres, two semi-finals and the final that will take place on Tuesday, Thursday and Saturday. but “Festivals take place all week long across the city of Benidorm”, he emphasized. The mayor said: “This is a festival of inestimable value, which not only fills the city with ‘Europeans’ and music lovers this week, but also follows in the footsteps of what was once the Festival of Benidorm Song and represents the great musical event of the beginning of the year for our country and many around us “.

meeting in Palau

The meeting at the center court of the Palau d’Esports L’Illa in Benidorm is entering its final stages. You can see how it turns into an oval-shaped and futuristic television set. It has an area of ​​581 square metersIt consists of two basic parts: a central circular area containing a large circular screen on the floor, and two side tunnels connecting to the back of the stage. It will also have an oval-shaped high-resolution LED screen in the center.

At the other end of the venue, right in front of the Benidorm Fest stage, The surface where the “Green Room”, where the artists rest after the show, and the jury table will be located, will be 475 m². Finally, there will also be an area where the public can follow the premieres ‘on-site’ from the dance floor, which will be located between the stage and the “Green Room” area; The rest of the audience will occupy the stands on the sides. The common area will have an area of ​​approximately 680 m².

The scene of the Benidorm Festival. INFORMATION

The first of the semi-finals will start this Tuesday at 22.30.It will be broadcast live on TVE. Lérica will participate with the song ‘Astronauta’ in this order; Noan with ‘I miss you’; Sofia Coll and ‘Here to Stay’; ‘You will see me’ mantra; Miss Caffeina and her song ‘Bla, blah, blah’; Quique Niza with ‘Prisionero’; Angy Fernández with the song ‘I know who I am’; and finally Nebulossa with the song ‘Zorra’.

second semi final The event, which will take place in the same setting and at the same time, will take place on Thursday, February 1 and will bring together eight other participants: María Peláe and ‘Remitente’; Dellacruz with ‘Morning kiss’; Marlena and ‘Summer Love’; ‘Two Strangers’ themed St. Peter; Jorge González and his ‘Caliente’; Yoly Saa and the song ‘I Don’t Forget’; Roger Padrós with ‘El temps’; and finally Almácor with ‘Brillos platino’.

Benidorm Festival’s “Green Room”. INFORMATION

In the grand finale, which will take place on Saturday, February 3, at 22:00, eight artists from the previous two galas will take the stage, and from this final the artist who will represent Spain in the 68th edition of the Song Festival will emerge. Eurovision will be held at the Malmö Arena in Malmö, Sweden, between 14 and 18 May 2024.

Tapas in Benidorm

HE “Tapa Fest” is an event that will last until February 4 and will be attended by 21 people. Accommodation establishments competing with the greatest rhythm for tapa in Benidorm. This is an event organized by the Benidorm Bars, Restaurants, Cafes and Nightlife Association (ABRECA) in collaboration with the Generalitat, through L’Exquisit Mediterrani and Conhostur. This edition hopes to surpass the first held last year, which saw more than 1,800 tapas served in just five days. This year the expectation is to surpass this record and consolidate this initiative as one of the most exclusive gastronomic events on the Costa Blanca.

gastronomic creations, song festival artists Benidorm Fest. From Vicco’s ‘CavaOchentera’ to Manolo Escobar’s ‘Viva a España’, from ‘Volare’ to the intriguing ‘Barquito de Chanel’, each tapa is a musically inspired culinary masterpiece.

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