The magic behind cockfights conquers the youngest. His ability to improvise rap and string words together to form meaningful rhymes in a matter of seconds is fascinating. End of season six Freestyle Master Series (FMS) Rap Spain, a professional improvisational and freestyle league, sold its products. 8,000 tickets for 15 and 16 December at La Farga at L’Hospitalet de Llobregat. “Barcelona is where we launched FMS in 2017, and we have quite a large community,” he says. Pedro Henriquecreator of the production company City Roosters and rappers league. “Freestyle has the magic point that what you see is something that is happening in the moment,” he explains.
“We have a community of thousands of people 25 million fans and today we produce more than one two billion impressions “Across all our accounts,” explains Henrique, who describes his target audience as “digital native, very young, following him online” and then wanting to experience it live. The secret of his success lies in finding a way to “produce”. We value what he “does”. We turn it into a hobby, has been in hip hop for 50 years and rap battles, in a profession. We make it possible for talented people to develop it, gain stability and make a living from it.“, details the founder.
The league has become a “destination” for all freestyle fans and students who “dream of dedicating themselves to it one day”. “We don’t set other goals above, but the thing that drives us the most is Leave a legacy, transform lives and create social change“, says the creator of FMS.
Brand relevance
Thanks to this philosophy, many international brands wanted to participate in the project. Pepsi, Red Bull, KFC, RTVE and JD Sportsamong others, it is already part of the FMS to make it easier for artists to own it. economic balance. Big companies bet on them because of their power and strength in the market. new generations -83% of its audience consists of boys between the ages of 17-32- ‘Participation’ in social networks and for the success of more 60 events He said they organized it throughout the year.
“We look for brands that our target audience can organically like and not become addicted to,” explains Henrique. They create unique experiences with them; cutting hair during events In a barber shop or placed by the hand of JD Sports improvised KFC commercials They live off their rappers.
Expansion and future projects
Born in Barcelona, the project gradually spread to the following countries: Argentina, Mexico, Chile, Peru and Colombia. Now they’re planning their arrival Brazilwhere will they create First ‘freestyle’ league in a language other than Spanish. Urban Roosters’ executives are also developing a project. membership to your followers By being more loyal, it allows them to start making decisions, such as whether a round should have a musical style or whether an artist should appear on FMS.
Likewise, the production company has other transformation and expansion projects aimed at other verticals within the urban culture. The company is trying to create graffiti, beatboxing and skater leagues. “Our mission is to transform lives through hip hop culture,” they say. But the focus is still far away: the North American market. They hope to bring it in the coming years FMS to United States.